As of 2021, 30.3 percent of internet users in Australia had made an online purchase via a social channel (e.g. Facebook, Instagram, Pinterest). This figure is projected to increase to 32.3 percent by 2024.
Share of internet users who purchased goods via a social media network in Australia from 2020 to 2021, with a forecast up to 2024
(in millions)
A social buyer refers to a social network user who has made a purchase via a social platform (e.g. Facebook, Instagram, Pinterest). This can include transactions made on the platform itself or from links found on the social platform.
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eMarketer. (July 23, 2021). Share of internet users who purchased goods via a social media network in Australia from 2020 to 2021, with a forecast up to 2024 (in millions) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1260923/australia-share-of-social-buyers/
eMarketer. "Share of internet users who purchased goods via a social media network in Australia from 2020 to 2021, with a forecast up to 2024 (in millions)." Chart. July 23, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1260923/australia-share-of-social-buyers/
eMarketer. (2021). Share of internet users who purchased goods via a social media network in Australia from 2020 to 2021, with a forecast up to 2024 (in millions). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1260923/australia-share-of-social-buyers/
eMarketer. "Share of Internet Users Who Purchased Goods via a Social Media Network in Australia from 2020 to 2021, with a Forecast up to 2024 (in Millions)." Statista, Statista Inc., 23 Jul 2021, https://www.statista.com/statistics/1260923/australia-share-of-social-buyers/
eMarketer, Share of internet users who purchased goods via a social media network in Australia from 2020 to 2021, with a forecast up to 2024 (in millions) Statista, https://www.statista.com/statistics/1260923/australia-share-of-social-buyers/ (last visited December 22, 2024)
Share of internet users who purchased goods via a social media network in Australia from 2020 to 2021, with a forecast up to 2024 (in millions) [Graph], eMarketer, July 23, 2021. [Online]. Available: https://www.statista.com/statistics/1260923/australia-share-of-social-buyers/
