According to a survey by Rakuten Insight in June 2024, approximately 64 percent of Thai respondents who were 53 years old and older stated that they subscribed to more than one SVoD service provider because they wanted to enjoy video content without advertisements. The same survey found that more than half of the respondents in Thailand subscribed to such streaming services.
Leading reasons for subscribing to more than one subscription video-on-demand (SVoD) service providers in Thailand as of June 2024, by age
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years old and older
The shows I was interested in were spread across various providers
46%
50%
49%
48%
32%
It was still affordable
37%
31%
32%
36%
51%
It is in trend to subscirbe to more than one streaming service providers
15%
16%
19%
18%
14%
I wanted to watch the original content by various service providers
33%
32%
29%
25%
25%
I wanted to enjoy video content without advertisements
52%
55%
53%
52%
53%
I wanted to have more variety and choice of content than with just one provider
29%
34%
35%
34%
47%
I wanted to be able to watch video content on the go on my mobile devices (e.g. during my commute on the apps on my phone)
35%
37%
37%
35%
32%
I wanted the flexibility of being able to watch the content according to my schedule and not the broadcasting schedule
20%
22%
22%
22%
30%
My friend/family member offered to share the accounts with me
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Rakuten Insight. (September 4, 2024). Leading reasons for subscribing to more than one subscription video-on-demand (SVoD) service providers in Thailand as of June 2024, by age [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1260879/thailand-reasons-for-subscribing-to-multiple-subscription-video-on-demand-service-providers-by-age/
Rakuten Insight. "Leading reasons for subscribing to more than one subscription video-on-demand (SVoD) service providers in Thailand as of June 2024, by age." Chart. September 4, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1260879/thailand-reasons-for-subscribing-to-multiple-subscription-video-on-demand-service-providers-by-age/
Rakuten Insight. (2024). Leading reasons for subscribing to more than one subscription video-on-demand (SVoD) service providers in Thailand as of June 2024, by age. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1260879/thailand-reasons-for-subscribing-to-multiple-subscription-video-on-demand-service-providers-by-age/
Rakuten Insight. "Leading Reasons for Subscribing to More than One Subscription Video-on-demand (Svod) Service Providers in Thailand as of June 2024, by Age." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1260879/thailand-reasons-for-subscribing-to-multiple-subscription-video-on-demand-service-providers-by-age/
Rakuten Insight, Leading reasons for subscribing to more than one subscription video-on-demand (SVoD) service providers in Thailand as of June 2024, by age Statista, https://www.statista.com/statistics/1260879/thailand-reasons-for-subscribing-to-multiple-subscription-video-on-demand-service-providers-by-age/ (last visited November 23, 2024)
Leading reasons for subscribing to more than one subscription video-on-demand (SVoD) service providers in Thailand as of June 2024, by age [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1260879/thailand-reasons-for-subscribing-to-multiple-subscription-video-on-demand-service-providers-by-age/
