According to a survey on subscription video-on-demand (SVoD) conducted by Rakuten Insight in May 2021, about 54 percent of the female respondents in Thailand stated that they subscribed to more than one SVoD service providers because they wanted to enjoy video contents without advertisements. Meanwhile, around 46 percent of the male respondents subscribed to multiple services because the shows they were interested in were spread across various streaming providers.
Leading reasons for subscribing to more than one subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by gender
Characteristic
Female
Male
I wanted to enjoy video content without advertisements
54%
48%
The shows I was interested in were spread across various providers
44%
46%
It was still affordable
42%
42%
I wanted to be able to watch video content on the go on my mobile devices (e.g. during my commute on the app on my phone)
38%
36%
I wanted to watch the original content by various service provider
36%
36%
I wanted to have more variety and choice of content than with just one provider
34%
33%
My friend/family member offered to share the accounts with me
27%
21%
I wanted the flexibility of being able to watch the content according to my schedule and not the broadcasting schedule
26%
23%
It is in trend to subscribe to more than one streaming service providers
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Rakuten Insight. (August 13, 2021). Leading reasons for subscribing to more than one subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1260876/thailand-reasons-for-subscribing-to-several-subscription-video-on-demand-service-providers-by-gender/
Rakuten Insight. "Leading reasons for subscribing to more than one subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by gender." Chart. August 13, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1260876/thailand-reasons-for-subscribing-to-several-subscription-video-on-demand-service-providers-by-gender/
Rakuten Insight. (2021). Leading reasons for subscribing to more than one subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1260876/thailand-reasons-for-subscribing-to-several-subscription-video-on-demand-service-providers-by-gender/
Rakuten Insight. "Leading Reasons for Subscribing to More than One Subscription Video-on-demand (Svod) Service Providers in Thailand as of May 2021, by Gender." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1260876/thailand-reasons-for-subscribing-to-several-subscription-video-on-demand-service-providers-by-gender/
Rakuten Insight, Leading reasons for subscribing to more than one subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by gender Statista, https://www.statista.com/statistics/1260876/thailand-reasons-for-subscribing-to-several-subscription-video-on-demand-service-providers-by-gender/ (last visited July 22, 2024)
Leading reasons for subscribing to more than one subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by gender [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1260876/thailand-reasons-for-subscribing-to-several-subscription-video-on-demand-service-providers-by-gender/