According to a survey conducted by Rakuten Insight in June 2024, about 55 percent of the female respondents in Thailand stated that they subscribed to more than one SVoD service provider because they wanted to enjoy video content without advertisements. Meanwhile, around 45 percent of the male respondents subscribed to multiple services because the shows they were interested in were spread across various streaming providers.
Leading reasons for subscribing to more than one subscription video-on-demand (SVoD) service provider in Thailand as of June 2024, by gender
Characteristic
Female
Male
The shows I was interested in were spread across various providers
49%
45%
It was still affordable
33%
37%
It is in trend to subscirbe to more than one streaming service providers
15%
21%
I wanted to watch the original content by various service providers
30%
34%
I wanted to enjoy video content without advertisements
55%
49%
I wanted to have more variety and choice of content than with just one provider
31%
37%
I wanted to be able to watch video content on the go on my mobile devices (e.g. during my commute on the apps on my phone)
36%
35%
I wanted the flexibility of being able to watch the content according to my schedule and not the broadcasting schedule
22%
22%
My friend/family member offered to share the accounts with me
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Rakuten Insight. (September 4, 2024). Leading reasons for subscribing to more than one subscription video-on-demand (SVoD) service provider in Thailand as of June 2024, by gender [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1260876/thailand-reasons-for-subscribing-to-several-subscription-video-on-demand-service-providers-by-gender/
Rakuten Insight. "Leading reasons for subscribing to more than one subscription video-on-demand (SVoD) service provider in Thailand as of June 2024, by gender." Chart. September 4, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1260876/thailand-reasons-for-subscribing-to-several-subscription-video-on-demand-service-providers-by-gender/
Rakuten Insight. (2024). Leading reasons for subscribing to more than one subscription video-on-demand (SVoD) service provider in Thailand as of June 2024, by gender. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1260876/thailand-reasons-for-subscribing-to-several-subscription-video-on-demand-service-providers-by-gender/
Rakuten Insight. "Leading Reasons for Subscribing to More than One Subscription Video-on-demand (Svod) Service Provider in Thailand as of June 2024, by Gender." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1260876/thailand-reasons-for-subscribing-to-several-subscription-video-on-demand-service-providers-by-gender/
Rakuten Insight, Leading reasons for subscribing to more than one subscription video-on-demand (SVoD) service provider in Thailand as of June 2024, by gender Statista, https://www.statista.com/statistics/1260876/thailand-reasons-for-subscribing-to-several-subscription-video-on-demand-service-providers-by-gender/ (last visited November 23, 2024)
Leading reasons for subscribing to more than one subscription video-on-demand (SVoD) service provider in Thailand as of June 2024, by gender [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1260876/thailand-reasons-for-subscribing-to-several-subscription-video-on-demand-service-providers-by-gender/
