According to a survey on subscription video-on-demand (SVoD) conducted by Rakuten Insight in June 2024, approximately 53 percent of Thai respondents stated that they subscribed to more than one SVoD service provider because they wanted to enjoy video content without advertisements. The same survey found that more than half of the respondents in Thailand subscribed to such streaming services.
Leading reasons for subscribing to more than one subscription video-on-demand (SVoD) service provider in Thailand as of June 2024
Characteristic
Share of respondents
I wanted to enjoy video content without advertisements
53%
The shows I was interested in were spread across various providers
48%
I wanted to be able to watch video content on the go on my mobile devices (e.g. during my commute on the apps on my phone)
36%
It was still affordable
34%
I wanted to have more variety and choice of content than with just one provider
33%
I wanted to watch the original content by various service providers
31%
I wanted the flexibility of being able to watch the content according to my schedule and not the broadcasting schedule
22%
My friend/family member offered to share the accounts with me
22%
It is in trend to subscirbe to more than one streaming service providers
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Rakuten Insight. (September 4, 2024). Leading reasons for subscribing to more than one subscription video-on-demand (SVoD) service provider in Thailand as of June 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1260871/thailand-reasons-for-subscribing-to-multiple-subscription-video-on-demand-service-providers/
Rakuten Insight. "Leading reasons for subscribing to more than one subscription video-on-demand (SVoD) service provider in Thailand as of June 2024." Chart. September 4, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1260871/thailand-reasons-for-subscribing-to-multiple-subscription-video-on-demand-service-providers/
Rakuten Insight. (2024). Leading reasons for subscribing to more than one subscription video-on-demand (SVoD) service provider in Thailand as of June 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1260871/thailand-reasons-for-subscribing-to-multiple-subscription-video-on-demand-service-providers/
Rakuten Insight. "Leading Reasons for Subscribing to More than One Subscription Video-on-demand (Svod) Service Provider in Thailand as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1260871/thailand-reasons-for-subscribing-to-multiple-subscription-video-on-demand-service-providers/
Rakuten Insight, Leading reasons for subscribing to more than one subscription video-on-demand (SVoD) service provider in Thailand as of June 2024 Statista, https://www.statista.com/statistics/1260871/thailand-reasons-for-subscribing-to-multiple-subscription-video-on-demand-service-providers/ (last visited November 21, 2024)
Leading reasons for subscribing to more than one subscription video-on-demand (SVoD) service provider in Thailand as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1260871/thailand-reasons-for-subscribing-to-multiple-subscription-video-on-demand-service-providers/
