In 2023, younger consumers were the most likely to buy a product they had seen on a social media platform. According to the survey, almost 70 percent of Gen Z and over nine out of ten millennial shoppers in the United States purchased an item they had previously seen on their social media feed.
Share of shoppers that purchased a product after seeing it on social media in the United States in 2nd quarter 2023, by generational cohort
In the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, and Greece. A minimum of 1,000 survey respondents represented each country.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Klarna. (December 4, 2023). Share of shoppers that purchased a product after seeing it on social media in the United States in 2nd quarter 2023, by generational cohort [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1260868/social-media-influence-on-shopping-by-generation-us/
Klarna. "Share of shoppers that purchased a product after seeing it on social media in the United States in 2nd quarter 2023, by generational cohort." Chart. December 4, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1260868/social-media-influence-on-shopping-by-generation-us/
Klarna. (2023). Share of shoppers that purchased a product after seeing it on social media in the United States in 2nd quarter 2023, by generational cohort. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1260868/social-media-influence-on-shopping-by-generation-us/
Klarna. "Share of Shoppers That Purchased a Product after Seeing It on Social Media in The United States in 2nd Quarter 2023, by Generational Cohort." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1260868/social-media-influence-on-shopping-by-generation-us/
Klarna, Share of shoppers that purchased a product after seeing it on social media in the United States in 2nd quarter 2023, by generational cohort Statista, https://www.statista.com/statistics/1260868/social-media-influence-on-shopping-by-generation-us/ (last visited December 22, 2024)
Share of shoppers that purchased a product after seeing it on social media in the United States in 2nd quarter 2023, by generational cohort [Graph], Klarna, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1260868/social-media-influence-on-shopping-by-generation-us/
