According to a survey conducted by Rakuten Insight in June 2024, approximately 60 percent of Thai respondents who were 45 to 55 years old stated that they subscribed to an SVoD service provider because it offered a larger variety of content than cable and satellite TV. The same survey found that more than half of the respondents in Thailand subscribed to such streaming services.
Leading reasons for subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024, by age
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years old and older
It offered a larger variety of content than cable and satellite TV
45%
53%
56%
55%
60%
It was affordable
32%
35%
38%
44%
49%
It is in trend to have one
27%
31%
29%
25%
26%
I wanted to watch the original content from that particular streaming service provider
32%
35%
32%
31%
30%
I wanted to enjoy video content without advertisements
41%
48%
48%
54%
61%
I wanted to be able to watch video content on the go on my mobile devices (e.g. during my commute on the app on my phone)
27%
32%
33%
37%
37%
I wanted the flexibility of being able to watch the content according to my schedule and not the broadcasting schedule
18%
28%
27%
33%
33%
My friend/family member wanted to share an account with me
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Rakuten Insight. (September 4, 2024). Leading reasons for subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024, by age [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1260830/thailand-reasons-for-subscribing-to-subscription-video-on-demand-service-providers-by-age/
Rakuten Insight. "Leading reasons for subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024, by age." Chart. September 4, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1260830/thailand-reasons-for-subscribing-to-subscription-video-on-demand-service-providers-by-age/
Rakuten Insight. (2024). Leading reasons for subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024, by age. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1260830/thailand-reasons-for-subscribing-to-subscription-video-on-demand-service-providers-by-age/
Rakuten Insight. "Leading Reasons for Subscribing to Subscription Video-on-demand (Svod) Service Providers in Thailand as of June 2024, by Age." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1260830/thailand-reasons-for-subscribing-to-subscription-video-on-demand-service-providers-by-age/
Rakuten Insight, Leading reasons for subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024, by age Statista, https://www.statista.com/statistics/1260830/thailand-reasons-for-subscribing-to-subscription-video-on-demand-service-providers-by-age/ (last visited November 21, 2024)
Leading reasons for subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024, by age [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1260830/thailand-reasons-for-subscribing-to-subscription-video-on-demand-service-providers-by-age/
