According to a survey conducted by Rakuten Insight in June 2024, approximately 51 percent of the female respondents in Thailand stated they subscribed to an SVoD service provider because it offered a larger variety of content than cable and satellite TV. Meanwhile, around 43 percent of the male respondents in the country stated that they subscribed to such services because it was affordable.
Leading reasons for subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024, by gender
Characteristic
Female
Male
It offered a larger variety of content than cable and satellite TV
51%
52%
It was affordable
33%
43%
It is in trend to have one
28%
30%
I wanted to watch the original content from that particular streaming service provider
34%
31%
I wanted to enjoy video content without advertisements
49%
43%
I wanted to be able to watch video content on the go on my mobile devices (e.g. during my commute on the app on my phone)
33%
28%
I wanted the flexibility of being able to watch the content according to my schedule and not the broadcasting schedule
27%
22%
My friend/family member wanted to share an account with me
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Rakuten Insight. (September 4, 2024). Leading reasons for subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024, by gender [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1260788/thailand-reasons-for-subscribing-to-subscription-video-on-demand-service-providers-by-gender/
Rakuten Insight. "Leading reasons for subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024, by gender." Chart. September 4, 2024. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1260788/thailand-reasons-for-subscribing-to-subscription-video-on-demand-service-providers-by-gender/
Rakuten Insight. (2024). Leading reasons for subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024, by gender. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1260788/thailand-reasons-for-subscribing-to-subscription-video-on-demand-service-providers-by-gender/
Rakuten Insight. "Leading Reasons for Subscribing to Subscription Video-on-demand (Svod) Service Providers in Thailand as of June 2024, by Gender." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1260788/thailand-reasons-for-subscribing-to-subscription-video-on-demand-service-providers-by-gender/
Rakuten Insight, Leading reasons for subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024, by gender Statista, https://www.statista.com/statistics/1260788/thailand-reasons-for-subscribing-to-subscription-video-on-demand-service-providers-by-gender/ (last visited December 26, 2024)
Leading reasons for subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024, by gender [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1260788/thailand-reasons-for-subscribing-to-subscription-video-on-demand-service-providers-by-gender/
