According to a survey on subscription video-on-demand (SVoD) conducted by Rakuten Insight in May 2021, approximately 55 percent of the female respondents in Thailand stated that they subscribed to a SVoD service provider because it offered a larger variety of content than cable and satellite TV. Meanwhile, around 43 percent of the male respondents in the country stated that they subscribed to such services because it was affordable.
Leading reasons for subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by gender
Characteristic
Female
Male
It offered a larger variety of content than cable and satellite TV
55%
55%
It was affordable
39%
43%
I wanted to enjoy video content without advertisements
46%
40%
I wanted to watch the original content from that particular streaming service provider
36%
32%
It is in trend to have one
28%
31%
I wanted to be able to watch video content on the go on my mobile devices (e.g. during my commute on the app on my phone)
31%
28%
I wanted the flexibility of being able to watch the content according to my schedule and not the broadcasting schedule
26%
22%
My friend/family member wanted to share an account with me
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Rakuten Insight. (August 13, 2021). Leading reasons for subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1260788/thailand-reasons-for-subscribing-to-subscription-video-on-demand-service-providers-by-gender/
Rakuten Insight. "Leading reasons for subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by gender." Chart. August 13, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1260788/thailand-reasons-for-subscribing-to-subscription-video-on-demand-service-providers-by-gender/
Rakuten Insight. (2021). Leading reasons for subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1260788/thailand-reasons-for-subscribing-to-subscription-video-on-demand-service-providers-by-gender/
Rakuten Insight. "Leading Reasons for Subscribing to Subscription Video-on-demand (Svod) Service Providers in Thailand as of May 2021, by Gender." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1260788/thailand-reasons-for-subscribing-to-subscription-video-on-demand-service-providers-by-gender/
Rakuten Insight, Leading reasons for subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by gender Statista, https://www.statista.com/statistics/1260788/thailand-reasons-for-subscribing-to-subscription-video-on-demand-service-providers-by-gender/ (last visited July 22, 2024)
Leading reasons for subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by gender [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1260788/thailand-reasons-for-subscribing-to-subscription-video-on-demand-service-providers-by-gender/