According to a survey on subscription video-on-demand (SVoD) conducted by Rakuten Insight in June 2024, approximately 7 percent of the respondents in Thailand stated that they used the accounts of non-family members to access SVoD services. The same survey found that about 42 percent of the respondents in the country did not subscribe to any of such streaming services.
Share of users who used subscription video-on-demand (SVoD) services without subscriptions in Thailand as of June 2024
among respondents who did not subscribe to SVoD services
Method of interview
Online survey
Supplementary notes
Original question: "Do you subscribe to any video-on-demand or video streaming service providers? (e.g. Netflix, PrimeVideo, Tencent Video, etc) If no, do you still use subscription video-on-demand or steaming service providers?"
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Rakuten Insight. (September 4, 2024). Share of users who used subscription video-on-demand (SVoD) services without subscriptions in Thailand as of June 2024 [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/1260702/thailand-share-of-subscription-video-on-demand-service-users-without-subscriptions/
Rakuten Insight. "Share of users who used subscription video-on-demand (SVoD) services without subscriptions in Thailand as of June 2024." Chart. September 4, 2024. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/1260702/thailand-share-of-subscription-video-on-demand-service-users-without-subscriptions/
Rakuten Insight. (2024). Share of users who used subscription video-on-demand (SVoD) services without subscriptions in Thailand as of June 2024. Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/1260702/thailand-share-of-subscription-video-on-demand-service-users-without-subscriptions/
Rakuten Insight. "Share of Users Who Used Subscription Video-on-demand (Svod) Services without Subscriptions in Thailand as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1260702/thailand-share-of-subscription-video-on-demand-service-users-without-subscriptions/
Rakuten Insight, Share of users who used subscription video-on-demand (SVoD) services without subscriptions in Thailand as of June 2024 Statista, https://www.statista.com/statistics/1260702/thailand-share-of-subscription-video-on-demand-service-users-without-subscriptions/ (last visited March 13, 2025)
Share of users who used subscription video-on-demand (SVoD) services without subscriptions in Thailand as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1260702/thailand-share-of-subscription-video-on-demand-service-users-without-subscriptions/
