Opinions on criteria for buying food Germany 2024

Published by
Evgenia Koptyug,
Nov 22, 2024

In 2024, around 85 percent of German consumers paid particular attention to the price-performance ratio when shopping. Therefore, this seemed to be the most important criteria. Meanwhile, the brands of certain foods and drinks only play a significant role for around 45 percent of consumers. 

Which criteria are the most important for you when buying food?

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Sources

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Release date

October 2024

Region

Germany

Survey time period

July 23 to August 7, 2024

Number of respondents

655 respondents

Age group

16-69 years

Method of interview

Online survey

Supplementary notes

Survey participants were asked to select their top 2 criteria.

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