Behavior of luxury shoppers related to social media Asia 2024

Published by Statista Research Department, Jan 28, 2025

According to a survey among affluent consumers in Asia in 2024, about 56 percent of the respondents liked or recommended a brand to friends, family, or colleagues on social media in the past three months. In addition, around 15 percent of the respondents sent a private message to a brand on social media in the past three months.

Behavior of luxury shoppers related to social media in Asia as of 4th quarter 2024

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Statistic: Behavior of luxury shoppers related to social media in Asia as of 4th quarter 2024

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Source

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Altiant

Release date

January 2025

Region

Asia

Survey time period

Q4 2024

Number of respondents

152 respondents

Age group

18 years and older

Special properties

affluent and high net worth individuals from China, Hong Kong, Japan, and Singapore

Supplementary notes

This question was phrased by the source as follows: "Have you participated in any of the following activities in relation to luxury brands and services on social media in the past 3 months?"

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