In the first half of 2021, Chinese online fast fashion retailer Shein invested 34 million U.S. dollars in digital advertising in the United States. Swedish H&M spent 25 million on online ads in the same period. The only beauty brand in the data set, Ulta Beauty, which is a U.S. chain of beauty stores, had a digital ad expenditure of 32 million. The company's total ad expenses stood at 281.6 million in the fiscal year 2020.
Digital advertising spending of selected beauty and fashion companies in the United States in 1st half 2021
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Pathmatics. (August 17, 2021). Digital advertising spending of selected beauty and fashion companies in the United States in 1st half 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1260432/fashion-digital-ad-spend-companies/
Pathmatics. "Digital advertising spending of selected beauty and fashion companies in the United States in 1st half 2021 (in million U.S. dollars)." Chart. August 17, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1260432/fashion-digital-ad-spend-companies/
Pathmatics. (2021). Digital advertising spending of selected beauty and fashion companies in the United States in 1st half 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1260432/fashion-digital-ad-spend-companies/
Pathmatics. "Digital Advertising Spending of Selected Beauty and Fashion Companies in The United States in 1st Half 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 17 Aug 2021, https://www.statista.com/statistics/1260432/fashion-digital-ad-spend-companies/
Pathmatics, Digital advertising spending of selected beauty and fashion companies in the United States in 1st half 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1260432/fashion-digital-ad-spend-companies/ (last visited December 22, 2024)
Digital advertising spending of selected beauty and fashion companies in the United States in 1st half 2021 (in million U.S. dollars) [Graph], Pathmatics, August 17, 2021. [Online]. Available: https://www.statista.com/statistics/1260432/fashion-digital-ad-spend-companies/
