Beauty & fashion digital ad spend in the U.S. 2021, by company

Published by
Julia Faria
,
Jan 6, 2023
In the first half of 2021, Chinese online fast fashion retailer Shein invested 34 million U.S. dollars in digital advertising in the United States. Swedish H&M spent 25 million on online ads in the same period. The only beauty brand in the data set, Ulta Beauty, which is a U.S. chain of beauty stores, had a digital ad expenditure of 32 million. The company's total ad expenses stood at 281.6 million in the fiscal year 2020.

Digital advertising spending of selected beauty and fashion companies in the United States in 1st half 2021 (in million U.S. dollars)

CharacteristicSpending in millions U.S. dollars
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Showing entries 1 to 3 (3 entries in total)
Statistic: Digital advertising spending of selected beauty and fashion companies in the United States in 1st half 2021 (in million U.S. dollars)

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Release date

August 2021

Region

United States

Survey time period

H1 2021

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Christof Baron
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Digital advertising in the U.S.Advertising in the United StatesDigital advertising formats in the U.S.Programmatic advertising worldwideDigital advertising worldwide
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