In the first half of 2021, Chinese online fast fashion retailer Shein invested 34 million U.S. dollars in digital advertising in the United States. Swedish H&M spent 25 million on online ads in the same period. The only beauty brand in the data set, Ulta Beauty, which is a U.S. chain of beauty stores, had a digital ad expenditure of 32 million. The company's total ad expenses stood at 281.6 million in the fiscal year 2020.
Digital advertising spending of selected beauty and fashion companies in the United States in 1st half 2021
(in million U.S. dollars)
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Pathmatics. (August 17, 2021). Digital advertising spending of selected beauty and fashion companies in the United States in 1st half 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1260432/fashion-digital-ad-spend-companies/
Pathmatics. "Digital advertising spending of selected beauty and fashion companies in the United States in 1st half 2021 (in million U.S. dollars)." Chart. August 17, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1260432/fashion-digital-ad-spend-companies/
Pathmatics. (2021). Digital advertising spending of selected beauty and fashion companies in the United States in 1st half 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1260432/fashion-digital-ad-spend-companies/
Pathmatics. "Digital Advertising Spending of Selected Beauty and Fashion Companies in The United States in 1st Half 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 17 Aug 2021, https://www.statista.com/statistics/1260432/fashion-digital-ad-spend-companies/
Pathmatics, Digital advertising spending of selected beauty and fashion companies in the United States in 1st half 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1260432/fashion-digital-ad-spend-companies/ (last visited November 21, 2024)
Digital advertising spending of selected beauty and fashion companies in the United States in 1st half 2021 (in million U.S. dollars) [Graph], Pathmatics, August 17, 2021. [Online]. Available: https://www.statista.com/statistics/1260432/fashion-digital-ad-spend-companies/
