According to a survey on intention to unsubscribe from subscription video on demand (SvoD) services in the next three months conducted by Rakuten Insight in June 2024, approximately 48 percent of Indonesian respondents between 25 and 34 years stated that they intended to do so because the subscription prices were getting more expensive. The same survey found that around 23 percent of Indonesian respondents intended to unsubscribe from SvoD services in the next three months.
Reasons for unsubscribing from subscription video on demand (SvoD) services in the next three months in Indonesia as of June 2024, by age group
Characteristic
16 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
55 years and older
The subscriptions increased in price/ are too expensive
38%
48%
46%
58%
34%
I only subscribed to watch a particular show and I have finished watching it
46%
44%
44%
46%
55%
The quality of the content is not as good as it used to be
12%
24%
25%
14%
7%
There is nothing on the platform left that I wanted to watch
25%
26%
21%
22%
31%
The video playback was not of good quality or clear
11%
19%
15%
12%
7%
The quality of the video playback is not supported by the devices I have
8%
19%
14%
20%
10%
The person I was sharing the subscription with no longer wants to continue with it
based on respondents who intended to unsubscribe from SvoD services
Method of interview
Online survey
Supplementary notes
The survey question was: "Are you planning on cancelling your subscription(s) to streaming service providers in the next three months? If yes, why are you planning to cancel your subscription? (choose all that apply)"
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Rakuten Insight. (September 4, 2024). Reasons for unsubscribing from subscription video on demand (SvoD) services in the next three months in Indonesia as of June 2024, by age group [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1260391/indonesia-reasons-for-unsubscribing-from-subscription-video-on-demand-services-by-age-group/
Rakuten Insight. "Reasons for unsubscribing from subscription video on demand (SvoD) services in the next three months in Indonesia as of June 2024, by age group." Chart. September 4, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1260391/indonesia-reasons-for-unsubscribing-from-subscription-video-on-demand-services-by-age-group/
Rakuten Insight. (2024). Reasons for unsubscribing from subscription video on demand (SvoD) services in the next three months in Indonesia as of June 2024, by age group. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1260391/indonesia-reasons-for-unsubscribing-from-subscription-video-on-demand-services-by-age-group/
Rakuten Insight. "Reasons for Unsubscribing from Subscription Video on Demand (Svod) Services in The next Three Months in Indonesia as of June 2024, by Age Group." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1260391/indonesia-reasons-for-unsubscribing-from-subscription-video-on-demand-services-by-age-group/
Rakuten Insight, Reasons for unsubscribing from subscription video on demand (SvoD) services in the next three months in Indonesia as of June 2024, by age group Statista, https://www.statista.com/statistics/1260391/indonesia-reasons-for-unsubscribing-from-subscription-video-on-demand-services-by-age-group/ (last visited December 18, 2024)
Reasons for unsubscribing from subscription video on demand (SvoD) services in the next three months in Indonesia as of June 2024, by age group [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1260391/indonesia-reasons-for-unsubscribing-from-subscription-video-on-demand-services-by-age-group/
