According to a survey on intention to unsubscribe from subscription video on demand (SvoD) services in the next three months conducted by Rakuten Insight in June 2024, approximately 44 percent of female and 46 percent of male Indonesian respondents stated that they intended to do so because the subscription prices were getting more expensive. The same survey found that around 23 percent of Indonesian respondents intended to unsubscribe from SvoD services in the next three months.
Reasons for unsubscribing from subscription video on demand (SvoD) services in the next three months in Indonesia as of June 2024, by gender
Characteristic
Female
Male
The subscriptions increased in price/ are too expensive
44%
46%
I only subscribed to watch a particular show and I have finished watching it
49%
41%
There is nothing on the platform left that I wanted to watch
23%
26%
The quality of the content is not as good as it used to be
17%
23%
The video playback was not of good quality or clear
13%
18%
The quality of the video playback is not supported by the devices I have
15%
15%
The person I was sharing the subscription with no longer wants to continue with it
based on respondents who intended to unsubscribe from SvoD services; among 662 female and 611 male respondents
Method of interview
Online survey
Supplementary notes
The survey question was: "Are you planning on cancelling your subscription(s) to streaming service providers in the next three months? If yes, why are you planning to cancel your subscription? (choose all that apply)"
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Rakuten Insight. (September 4, 2024). Reasons for unsubscribing from subscription video on demand (SvoD) services in the next three months in Indonesia as of June 2024, by gender [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1260389/indonesia-reasons-for-unsubscribing-from-subscription-video-on-demand-services-by-gender/
Rakuten Insight. "Reasons for unsubscribing from subscription video on demand (SvoD) services in the next three months in Indonesia as of June 2024, by gender." Chart. September 4, 2024. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1260389/indonesia-reasons-for-unsubscribing-from-subscription-video-on-demand-services-by-gender/
Rakuten Insight. (2024). Reasons for unsubscribing from subscription video on demand (SvoD) services in the next three months in Indonesia as of June 2024, by gender. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1260389/indonesia-reasons-for-unsubscribing-from-subscription-video-on-demand-services-by-gender/
Rakuten Insight. "Reasons for Unsubscribing from Subscription Video on Demand (Svod) Services in The next Three Months in Indonesia as of June 2024, by Gender." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1260389/indonesia-reasons-for-unsubscribing-from-subscription-video-on-demand-services-by-gender/
Rakuten Insight, Reasons for unsubscribing from subscription video on demand (SvoD) services in the next three months in Indonesia as of June 2024, by gender Statista, https://www.statista.com/statistics/1260389/indonesia-reasons-for-unsubscribing-from-subscription-video-on-demand-services-by-gender/ (last visited December 31, 2024)
Reasons for unsubscribing from subscription video on demand (SvoD) services in the next three months in Indonesia as of June 2024, by gender [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1260389/indonesia-reasons-for-unsubscribing-from-subscription-video-on-demand-services-by-gender/
