According to a survey on intention to unsubscribe from subscription video on demand (SvoD) services in the next three months conducted by Rakuten Insight in June 2024, approximately 45 percent of Indonesian respondents stated that they intended to do so because the subscription prices were getting more expensive. The same survey found that around 23 percent of Indonesian respondents intended to unsubscribe from SvoD services in the next three months.
Reasons for unsubscribing from subscription video on demand (SvoD) services in the next three months in Indonesia as of June 2024
Characteristic
Share of respondents
The subscriptions increased in price/ are too expensive
45%
I only subscribed to watch a particular show and I have finished watching it
45%
There is nothing on the platform left that I wanted to watch
25%
The quality of the content is not as good as it used to be
20%
The video playback was not of good quality or clear
15%
The quality of the video playback is not supported by the devices I have
15%
The person I was sharing the subscription with no longer wants to continue with it
based on respondents who intended to unsubscribe from SvoD services
Method of interview
Online survey
Supplementary notes
The survey question was: "Are you planning on cancelling your subscription(s) to streaming service providers in the next three months? If yes, why are you planning to cancel your subscription? (choose all that apply)"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (September 4, 2024). Reasons for unsubscribing from subscription video on demand (SvoD) services in the next three months in Indonesia as of June 2024 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1260377/indonesia-reasons-for-unsubscribing-from-subscription-video-on-demand-services/
Rakuten Insight. "Reasons for unsubscribing from subscription video on demand (SvoD) services in the next three months in Indonesia as of June 2024." Chart. September 4, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1260377/indonesia-reasons-for-unsubscribing-from-subscription-video-on-demand-services/
Rakuten Insight. (2024). Reasons for unsubscribing from subscription video on demand (SvoD) services in the next three months in Indonesia as of June 2024. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1260377/indonesia-reasons-for-unsubscribing-from-subscription-video-on-demand-services/
Rakuten Insight. "Reasons for Unsubscribing from Subscription Video on Demand (Svod) Services in The next Three Months in Indonesia as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1260377/indonesia-reasons-for-unsubscribing-from-subscription-video-on-demand-services/
Rakuten Insight, Reasons for unsubscribing from subscription video on demand (SvoD) services in the next three months in Indonesia as of June 2024 Statista, https://www.statista.com/statistics/1260377/indonesia-reasons-for-unsubscribing-from-subscription-video-on-demand-services/ (last visited December 03, 2024)
Reasons for unsubscribing from subscription video on demand (SvoD) services in the next three months in Indonesia as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1260377/indonesia-reasons-for-unsubscribing-from-subscription-video-on-demand-services/
