According to a survey on intention to unsubscribe from subscription video on demand (SvoD) services in the next three months conducted by Rakuten Insight in May 2021, approximately 46 percent of Indonesian respondents stated that they intended to do so because the subscription prices were getting more expensive. The same survey found that around 23 percent of Indonesian respondents intended to unsubscribe from SvoD services in the next three months.
Reasons for unsubscribing from subscription video on demand (SvoD) services in the next three months in Indonesia as of May 2021
Characteristic
Share of respondents
The subscriptions increased in price/ are too expensive
45.97%
I only subscribed to watch a particular show and I have finished watching it
33.88%
There is nothing on the platform left that I wanted to watch
32.53%
The quality of the content is not as good as it used to be
27.06%
The video playback was not of good quality or clear
18.62%
The quality of the video playback is not supported by the devices I have
11.71%
The person I was sharing the subscription with no longer wants to continue with it
based on respondents who intended to unsubscribe from SvoD services
Supplementary notes
The survey question was: "Are you planning on cancelling your subscription(s) to streaming service providers in the next three months? If yes, why are you planning to cancel your subscription? (choose all that apply)"
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Rakuten Insight. (August 13, 2021). Reasons for unsubscribing from subscription video on demand (SvoD) services in the next three months in Indonesia as of May 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1260377/indonesia-reasons-for-unsubscribing-from-subscription-video-on-demand-services/
Rakuten Insight. "Reasons for unsubscribing from subscription video on demand (SvoD) services in the next three months in Indonesia as of May 2021." Chart. August 13, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1260377/indonesia-reasons-for-unsubscribing-from-subscription-video-on-demand-services/
Rakuten Insight. (2021). Reasons for unsubscribing from subscription video on demand (SvoD) services in the next three months in Indonesia as of May 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1260377/indonesia-reasons-for-unsubscribing-from-subscription-video-on-demand-services/
Rakuten Insight. "Reasons for Unsubscribing from Subscription Video on Demand (Svod) Services in The next Three Months in Indonesia as of May 2021." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1260377/indonesia-reasons-for-unsubscribing-from-subscription-video-on-demand-services/
Rakuten Insight, Reasons for unsubscribing from subscription video on demand (SvoD) services in the next three months in Indonesia as of May 2021 Statista, https://www.statista.com/statistics/1260377/indonesia-reasons-for-unsubscribing-from-subscription-video-on-demand-services/ (last visited July 22, 2024)
Reasons for unsubscribing from subscription video on demand (SvoD) services in the next three months in Indonesia as of May 2021 [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1260377/indonesia-reasons-for-unsubscribing-from-subscription-video-on-demand-services/