Attitudes toward location tracking by online platforms and websites in Australia 2020

Published by
Christopher Hughes,
Jan 3, 2023
According to a 2020 survey on information privacy in Australia, 37 percent of respondents stated they were very uncomfortable with online businesses and platforms tracking their location. A much smaller share of respondents, three percent, stated they felt very comfortable with this practice.

Level of comfort regarding location tracking by digital platforms and businesses in Australia in 2020

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Source

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Release date

September 2020

Region

Australia

Survey time period

February 17, 2020 to March 16, 2020

Number of respondents

1,506 respondents

Age group

18 years and older

Special properties

among a sample representative of the general Australian population

Method of interview

Telephone interviews and online survey

Supplementary notes

The survey asked: "How comfortable are you with each of the following data practices?

Comfort with digital platforms/online businesses tracking your location through your mobile or web browser."

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