Plans to cancel SvoD subscriptions in three months Indonesia 2024, by age group

Published by Hanadian Nurhayati-Wolff, Sep 12, 2024

According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in June 2024, approximately 83 percent of Indonesian respondents aged 55 years and older stated that they did not intend to unsubscribe from such services in the next three months. Meanwhile, around 32 percent of respondents between 16 and 24 years stated that they would do so.

Intention to unsubscribe from subscription video on demand (SvoD) services in the next three months in Indonesia as of June 2024, by age group

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Release date

September 2024

Region

Indonesia

Survey time period

June 13 to 30, 2024

Number of respondents

5,550 respondents

Age group

16 years and older

Special properties

based on respondents who subscribed to SvoD providers

Method of interview

Online survey

Supplementary notes

The survey question was: "Are you planning on cancelling your subscription(s) to streaming service providers in the next three months?"

Figures have been rounded.

Age group breakdowns:
16-24 years: 1,033 respondents
25-34 years: 2,168 respondents
35-44 years: 1,544 respondents
45-54 years: 632 respondents
55+ years: 173 respondents

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