According to a survey conducted by Rakuten Insight in June 2024 in the Philippines, 36 percent of respondents said they were planning to cancel their subscription to a streaming service provider because of increased prices. Several respondents also said they already watched all the content on the platform that they wanted to watch, hence the cancellation.
Reasons for intending to cancel subscription video-on-demand (SVoD) services in the Philippines as of June 2024
among those who subscribed to any video-on-demand or video streaming service providers
Method of interview
Online survey
Supplementary notes
Original question: “Are you planning on canceling your subscription(s) to streaming service providers in the next three months? If yes, why are you planning to cancel your subscription? (choose all that apply)”
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Rakuten Insight. (September 4, 2024). Reasons for intending to cancel subscription video-on-demand (SVoD) services in the Philippines as of June 2024 [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/1260352/philippines-reasons-for-canceling-svod-subscriptions/
Rakuten Insight. "Reasons for intending to cancel subscription video-on-demand (SVoD) services in the Philippines as of June 2024." Chart. September 4, 2024. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/1260352/philippines-reasons-for-canceling-svod-subscriptions/
Rakuten Insight. (2024). Reasons for intending to cancel subscription video-on-demand (SVoD) services in the Philippines as of June 2024. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/1260352/philippines-reasons-for-canceling-svod-subscriptions/
Rakuten Insight. "Reasons for Intending to Cancel Subscription Video-on-demand (Svod) Services in The Philippines as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1260352/philippines-reasons-for-canceling-svod-subscriptions/
Rakuten Insight, Reasons for intending to cancel subscription video-on-demand (SVoD) services in the Philippines as of June 2024 Statista, https://www.statista.com/statistics/1260352/philippines-reasons-for-canceling-svod-subscriptions/ (last visited September 26, 2024)
Reasons for intending to cancel subscription video-on-demand (SVoD) services in the Philippines as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1260352/philippines-reasons-for-canceling-svod-subscriptions/
