According to a survey conducted in early 2021 among French consumers, the leading source influencing them to buy a product were recommendations from friends and relatives. In comparison, about 21 percent of the respondents said they purchased a product thanks to ads on social media while nice percent said the same of TV and radio advertising.
Share of consumers whose purchasing decisions were influenced by selected sources in France in 2021
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Share of respondents
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The source specifies that 55 percent of respondents were women and 45 percent were men. The original question asked was: "Qu'est-ce qui influence votre choix d'achat d'un produit, avant ou pendant les soldes?"
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Website (jai-un-pote-dans-la.com). (February 5, 2021). Share of consumers whose purchasing decisions were influenced by selected sources in France in 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1260302/consumers-buying-influence-sources-france/
Website (jai-un-pote-dans-la.com). "Share of consumers whose purchasing decisions were influenced by selected sources in France in 2021." Chart. February 5, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1260302/consumers-buying-influence-sources-france/
Website (jai-un-pote-dans-la.com). (2021). Share of consumers whose purchasing decisions were influenced by selected sources in France in 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1260302/consumers-buying-influence-sources-france/
Website (jai-un-pote-dans-la.com). "Share of Consumers Whose Purchasing Decisions Were Influenced by Selected Sources in France in 2021." Statista, Statista Inc., 5 Feb 2021, https://www.statista.com/statistics/1260302/consumers-buying-influence-sources-france/
Website (jai-un-pote-dans-la.com), Share of consumers whose purchasing decisions were influenced by selected sources in France in 2021 Statista, https://www.statista.com/statistics/1260302/consumers-buying-influence-sources-france/ (last visited August 24, 2024)
Share of consumers whose purchasing decisions were influenced by selected sources in France in 2021 [Graph], Website (jai-un-pote-dans-la.com), February 5, 2021. [Online]. Available: https://www.statista.com/statistics/1260302/consumers-buying-influence-sources-france/