Between June 2020 and May 2021, pirate online media generated an estimated 1.34 billion U.S. dollars in advertising revenue. Approximately 20 percent of the total came from in-app advertising, while the remaining 80 percent came from ads displayed on pirate websites.
Advertising revenue generated by pirate digital media between June 2020 and May 2021, by platform
(in million U.S. dollars)
The source provides the following information about the methodology: "White Bullet identified over 84,000 websites and apps that offered access to infringing copyrighted content, referred to in this report as piracy websites and piracy apps (...). White Bullet tracked those piracy websites and piracy apps that were active and displayed digital advertising over a year-long period, from June 2020 through May 2021. For the purposes of this investigation, White Bullet analyzed over 664 billion ad impressions across the most popular 6,194 piracy websites and 884 piracy apps that had advertising and cross-referenced them against White Bullet’s advertising revenue matrix to model the estimated revenue flows."
Figures have been rounded.
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Digital Citizen Alliance, & White Bullet. (August 12, 2021). Advertising revenue generated by pirate digital media between June 2020 and May 2021, by platform (in million U.S. dollars) [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1260269/digital-piracy-advertising-revenue/
Digital Citizen Alliance, und White Bullet. "Advertising revenue generated by pirate digital media between June 2020 and May 2021, by platform (in million U.S. dollars)." Chart. August 12, 2021. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1260269/digital-piracy-advertising-revenue/
Digital Citizen Alliance, White Bullet. (2021). Advertising revenue generated by pirate digital media between June 2020 and May 2021, by platform (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1260269/digital-piracy-advertising-revenue/
Digital Citizen Alliance, and White Bullet. "Advertising Revenue Generated by Pirate Digital Media between June 2020 and May 2021, by Platform (in Million U.S. Dollars)." Statista, Statista Inc., 12 Aug 2021, https://www.statista.com/statistics/1260269/digital-piracy-advertising-revenue/
Digital Citizen Alliance & White Bullet, Advertising revenue generated by pirate digital media between June 2020 and May 2021, by platform (in million U.S. dollars) Statista, https://www.statista.com/statistics/1260269/digital-piracy-advertising-revenue/ (last visited December 31, 2024)
Advertising revenue generated by pirate digital media between June 2020 and May 2021, by platform (in million U.S. dollars) [Graph], Digital Citizen Alliance, & White Bullet, August 12, 2021. [Online]. Available: https://www.statista.com/statistics/1260269/digital-piracy-advertising-revenue/
