According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in May 2021 in Vietnam, among respondents who would like to unsubscribe to SvoD services in the next three months, 42 percent of them stated that the price increase was their reason for canceling their subscriptions. Quality of the content was the second-most popular reason for such a decision.
Reasons for intending to cancel subscriptions to SvoD streaming services in the next three months among users in Vietnam as of May 2021
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Original question: "Are you planning on canceling your subscription(s) to streaming service providers in the next three months? If yes, why are you planning to cancel your subscription? (choose all that apply)"
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Rakuten Insight. (August 13, 2021). Reasons for intending to cancel subscriptions to SvoD streaming services in the next three months among users in Vietnam as of May 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1260237/vietnam-reasons-for-canceling-svod-subscriptions/
Rakuten Insight. "Reasons for intending to cancel subscriptions to SvoD streaming services in the next three months among users in Vietnam as of May 2021." Chart. August 13, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1260237/vietnam-reasons-for-canceling-svod-subscriptions/
Rakuten Insight. (2021). Reasons for intending to cancel subscriptions to SvoD streaming services in the next three months among users in Vietnam as of May 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1260237/vietnam-reasons-for-canceling-svod-subscriptions/
Rakuten Insight. "Reasons for Intending to Cancel Subscriptions to Svod Streaming Services in The next Three Months among Users in Vietnam as of May 2021." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1260237/vietnam-reasons-for-canceling-svod-subscriptions/
Rakuten Insight, Reasons for intending to cancel subscriptions to SvoD streaming services in the next three months among users in Vietnam as of May 2021 Statista, https://www.statista.com/statistics/1260237/vietnam-reasons-for-canceling-svod-subscriptions/ (last visited August 24, 2024)
Reasons for intending to cancel subscriptions to SvoD streaming services in the next three months among users in Vietnam as of May 2021 [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1260237/vietnam-reasons-for-canceling-svod-subscriptions/