According to a survey conducted by Rakuten Insight in June 2024 among people who did not subscribe to a subscription video-on-demand (SvoD) service, 59 percent of respondents in the Philippines cited cost as the main reason. A quarter of respondents also said they can access the shows they wanted on other channels at a cheaper price or without paying a subscription fee.
Reasons for not subscribing to a streaming service provider in the Philippines as of June 2024
Characteristic
Share of respondents
It was too expensive
59%
I can access the shows I wanted on other channels for free or cheaper
25%
Someone in my household/ circle of friends already has an account that I can use
20%
I was not interested in the shows on offer
12%
My devices do not support good quality video playback to make it worth the price
8%
The content available for my region was not as good as for other regions
4%
The streaming service provider I like is not available in my region
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Rakuten Insight. (September 4, 2024). Reasons for not subscribing to a streaming service provider in the Philippines as of June 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1260193/philippines-reasons-for-not-subscribing-to-svod-streaming-service-providers/
Rakuten Insight. "Reasons for not subscribing to a streaming service provider in the Philippines as of June 2024." Chart. September 4, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1260193/philippines-reasons-for-not-subscribing-to-svod-streaming-service-providers/
Rakuten Insight. (2024). Reasons for not subscribing to a streaming service provider in the Philippines as of June 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1260193/philippines-reasons-for-not-subscribing-to-svod-streaming-service-providers/
Rakuten Insight. "Reasons for Not Subscribing to a Streaming Service Provider in The Philippines as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1260193/philippines-reasons-for-not-subscribing-to-svod-streaming-service-providers/
Rakuten Insight, Reasons for not subscribing to a streaming service provider in the Philippines as of June 2024 Statista, https://www.statista.com/statistics/1260193/philippines-reasons-for-not-subscribing-to-svod-streaming-service-providers/ (last visited December 21, 2024)
Reasons for not subscribing to a streaming service provider in the Philippines as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1260193/philippines-reasons-for-not-subscribing-to-svod-streaming-service-providers/