According to a survey conducted by Rakuten Insight in June 2024 in the Philippines, 65 percent of respondents said they subscribed to multiple streaming service providers because the shows they were interested in were spread across various providers. In contrast, 15 percent of respondents said they had multiple subscriptions because it was trendy.
Reasons for subscribing to more than one streaming service providers among users in the Philippines as of June 2024
Characteristic
Share of respondents
The shows I was interested in were spread across various providers
65%
I wanted to enjoy video content without advertisements
48%
I wanted to have more variety and choice of content than with just one provider
46%
I wanted to be able to watch video content on the go on my mobile devices
44%
I wanted the flexibility of being able to watch the content according to my schedule and not the broadcasting schedule
42%
I wanted to watch the original content by various service providers
40%
It was still affordable
36%
My friend/family member offered to share the accounts with me
26%
It is in trend to subscirbe to more than one streaming service providers
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Rakuten Insight. (September 4, 2024). Reasons for subscribing to more than one streaming service providers among users in the Philippines as of June 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1260191/philippines-reasons-for-subscribing-to-multiple-streaming-service-providers/
Rakuten Insight. "Reasons for subscribing to more than one streaming service providers among users in the Philippines as of June 2024." Chart. September 4, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1260191/philippines-reasons-for-subscribing-to-multiple-streaming-service-providers/
Rakuten Insight. (2024). Reasons for subscribing to more than one streaming service providers among users in the Philippines as of June 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1260191/philippines-reasons-for-subscribing-to-multiple-streaming-service-providers/
Rakuten Insight. "Reasons for Subscribing to More than One Streaming Service Providers among Users in The Philippines as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1260191/philippines-reasons-for-subscribing-to-multiple-streaming-service-providers/
Rakuten Insight, Reasons for subscribing to more than one streaming service providers among users in the Philippines as of June 2024 Statista, https://www.statista.com/statistics/1260191/philippines-reasons-for-subscribing-to-multiple-streaming-service-providers/ (last visited December 21, 2024)
Reasons for subscribing to more than one streaming service providers among users in the Philippines as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1260191/philippines-reasons-for-subscribing-to-multiple-streaming-service-providers/
