According to a survey conducted by Rakuten Insight in June 2024 in the Philippines, 56 percent of respondents said they subscribed to a video-on-demand service because it offered a larger variety of content in comparison to cable and satellite TV. In addition, 55 percent of respondents said they wanted to enjoy watching a video content without advertisements.
Reasons for subscribing to a streaming service provider in the Philippines as of June 2024
Characteristic
Share of respondents
It offered a larger variety of content than cable and satellite TV
56%
I wanted to enjoy video content without advertisements
55%
I wanted the flexibility of being able to watch the content according to my schedule and not the broadcasting schedule
50%
It was affordable
47%
I wanted to watch the original content from that particular streaming service provider
46%
I wanted to be able to watch video content on the go on my mobile devices (e.g. during my commute on the app on my phone)
45%
My friend/family member wanted to share an account with me
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Rakuten Insight. (September 4, 2024). Reasons for subscribing to a streaming service provider in the Philippines as of June 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1260187/philippines-reasons-for-subscribing-to-svod-streaming-service-providers/
Rakuten Insight. "Reasons for subscribing to a streaming service provider in the Philippines as of June 2024." Chart. September 4, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1260187/philippines-reasons-for-subscribing-to-svod-streaming-service-providers/
Rakuten Insight. (2024). Reasons for subscribing to a streaming service provider in the Philippines as of June 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1260187/philippines-reasons-for-subscribing-to-svod-streaming-service-providers/
Rakuten Insight. "Reasons for Subscribing to a Streaming Service Provider in The Philippines as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1260187/philippines-reasons-for-subscribing-to-svod-streaming-service-providers/
Rakuten Insight, Reasons for subscribing to a streaming service provider in the Philippines as of June 2024 Statista, https://www.statista.com/statistics/1260187/philippines-reasons-for-subscribing-to-svod-streaming-service-providers/ (last visited November 21, 2024)
Reasons for subscribing to a streaming service provider in the Philippines as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1260187/philippines-reasons-for-subscribing-to-svod-streaming-service-providers/