According to a survey conducted by Rakuten Insight in May 2021 in the Philippines, 56 percent of respondents stated that they subscribed to a video-on-demand service because it offered a larger variety of content in comparison to cable and satellite TV. Other main reasons for subscribing to a streaming service provider among Filipino respondents were the ability to enjoy video content ad-free as well as the flexibility for watching content that such streaming services provide.
Reasons for subscribing to SvoD streaming service providers among users in the Philippines as of May 2021
Characteristic
Share of respondents
It offered a larger variety of content than cable and satellite TV
56%
I wanted to enjoy video content without advertisements
55%
I wanted the flexibility of being able to watch the content according to my schedule and not the broadcasting schedule
50%
It was affordable
47%
I wanted to watch the original content from that particular streaming service provider
46%
I wanted to be able to watch video content on the go on my mobile devices (e.g. during my commute on the app on my phone)
45%
My friend/family member wanted to share an account with me
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Rakuten Insight. (August 13, 2021). Reasons for subscribing to SvoD streaming service providers among users in the Philippines as of May 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1260187/philippines-reasons-for-subscribing-to-svod-streaming-service-providers/
Rakuten Insight. "Reasons for subscribing to SvoD streaming service providers among users in the Philippines as of May 2021." Chart. August 13, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1260187/philippines-reasons-for-subscribing-to-svod-streaming-service-providers/
Rakuten Insight. (2021). Reasons for subscribing to SvoD streaming service providers among users in the Philippines as of May 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1260187/philippines-reasons-for-subscribing-to-svod-streaming-service-providers/
Rakuten Insight. "Reasons for Subscribing to Svod Streaming Service Providers among Users in The Philippines as of May 2021." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1260187/philippines-reasons-for-subscribing-to-svod-streaming-service-providers/
Rakuten Insight, Reasons for subscribing to SvoD streaming service providers among users in the Philippines as of May 2021 Statista, https://www.statista.com/statistics/1260187/philippines-reasons-for-subscribing-to-svod-streaming-service-providers/ (last visited July 22, 2024)
Reasons for subscribing to SvoD streaming service providers among users in the Philippines as of May 2021 [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1260187/philippines-reasons-for-subscribing-to-svod-streaming-service-providers/