A December 2020 study focused on the preferred digital tools among event visitors in the exhibition industry worldwide. Roughly half of the survey sample indicated webinars as their favorite digital activity. Meanwhile, 43 percent of respondents preferred live meetings software.
Preferred digital tools among event visitors in the exhibition industry worldwide as of December 2020
respondents were visitors at Reed Exhibitions' events
Method of interview
Online survey
Supplementary notes
The source specifies that the survey involved 9,270 attendees across 201 events and 17 business units in Australia, Brazil, China, Germany, India, Italy, Mexico, Middle East, Reed Expositions France, Reed MIDEM, Russia, Singapore, South Korea, Thailand, United Kingdom, Unites States, and Vietnam.
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Reed Exhibitions. (December 3, 2020). Preferred digital tools among event visitors in the exhibition industry worldwide as of December 2020 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1260172/favorite-digital-tools-exhibition-industry-visitors-worldwide/
Reed Exhibitions. "Preferred digital tools among event visitors in the exhibition industry worldwide as of December 2020." Chart. December 3, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1260172/favorite-digital-tools-exhibition-industry-visitors-worldwide/
Reed Exhibitions. (2020). Preferred digital tools among event visitors in the exhibition industry worldwide as of December 2020. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1260172/favorite-digital-tools-exhibition-industry-visitors-worldwide/
Reed Exhibitions. "Preferred Digital Tools among Event Visitors in The Exhibition Industry Worldwide as of December 2020." Statista, Statista Inc., 3 Dec 2020, https://www.statista.com/statistics/1260172/favorite-digital-tools-exhibition-industry-visitors-worldwide/
Reed Exhibitions, Preferred digital tools among event visitors in the exhibition industry worldwide as of December 2020 Statista, https://www.statista.com/statistics/1260172/favorite-digital-tools-exhibition-industry-visitors-worldwide/ (last visited November 21, 2024)
Preferred digital tools among event visitors in the exhibition industry worldwide as of December 2020 [Graph], Reed Exhibitions, December 3, 2020. [Online]. Available: https://www.statista.com/statistics/1260172/favorite-digital-tools-exhibition-industry-visitors-worldwide/
