Share of SvoD subscribers Philippines 2024, by age group

Published by
Christy Balita,
Sep 4, 2024

According to a survey conducted by Rakuten Insight in June 2024 in the Philippines, 74 percent of respondents between the age of 25 and 54 were subscribed to a video-on-demand or video streaming service providers. Netflix, Prime Video, and iFlix were among the most popular video streaming providers in the country.

Share of subscription video on demand (SvoD) subscribers in the Philippines as of June 2024, by age group

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Release date

September 2024

Region

Philippines

Survey time period

June 13 to 30, 2024

Number of respondents

12,759 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Do you subscribe to any video-on-demand or video streaming service providers? (e.g. Netflix, PrimeVideo, Tencent Video, etc)"

The survey was conducted among
16-24 years: 2,594 respondents
25-34 years: 4,826 respondents
35-44 years: 3,470 respondents
45-54 years: 1,377 respondents
55 years and above: 492 respondents

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