According to a survey on subscription video-on-demand (SvoD) conducted by Rakuten Insight in June 2024 in Vietnam, among people who did not subscribe to SvoD services, 37 percent of respondents stated that their reason was because they could access the preferred shows on other channels for free or cheaper. Meanwhile, 35 percent of them considered subscribing to these services too expensive.
September 2024
Vietnam
June 13 to 30, 2024
1,886 respondents
16 years and older
Original question: "Why did you not subscribe to the streaming service provider(s)? (choose all that apply)"
Figures have been rounded.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Global online video market
Over-the-top (OTT) services
Subscription-Video-on-Demand (SVoD) services
Netflix Services Korea
Consumer behavior
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
