According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in June 2024 in Vietnam, 51 percent of respondents subscribed to more than one SvoD services because the shows they were interested in were spread across various providers. Meanwhile, 35 percent of them considered subscribing to more than one provider still affordable.
Reasons for subscribing to more than one SvoD streaming service provider among users in Vietnam as of June 2024
Characteristic
Share of respondents
The shows I was interested in were spread across various providers
51%
I wanted to enjoy video content without advertisements
42%
I wanted to have more variety and choice of content than with just one provider
38%
It was still affordable
35%
I wanted to be able to watch video content on the go on my mobile devices (e.g. during my commute on the apps on my phone)
35%
I wanted to watch the original content by various service providers
34%
I wanted the flexibility of being able to watch the content according to my schedule and not the broadcasting schedule
30%
It is in trend to subscirbe to more than one streaming service providers
28%
My friend/family member offered to share the accounts with me
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Rakuten Insight. (September 4, 2024). Reasons for subscribing to more than one SvoD streaming service provider among users in Vietnam as of June 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1260113/vietnam-reasons-for-subscribing-to-more-than-one-svod-streaming-service-provider/
Rakuten Insight. "Reasons for subscribing to more than one SvoD streaming service provider among users in Vietnam as of June 2024." Chart. September 4, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1260113/vietnam-reasons-for-subscribing-to-more-than-one-svod-streaming-service-provider/
Rakuten Insight. (2024). Reasons for subscribing to more than one SvoD streaming service provider among users in Vietnam as of June 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1260113/vietnam-reasons-for-subscribing-to-more-than-one-svod-streaming-service-provider/
Rakuten Insight. "Reasons for Subscribing to More than One Svod Streaming Service Provider among Users in Vietnam as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1260113/vietnam-reasons-for-subscribing-to-more-than-one-svod-streaming-service-provider/
Rakuten Insight, Reasons for subscribing to more than one SvoD streaming service provider among users in Vietnam as of June 2024 Statista, https://www.statista.com/statistics/1260113/vietnam-reasons-for-subscribing-to-more-than-one-svod-streaming-service-provider/ (last visited November 21, 2024)
Reasons for subscribing to more than one SvoD streaming service provider among users in Vietnam as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1260113/vietnam-reasons-for-subscribing-to-more-than-one-svod-streaming-service-provider/
