A 2020 study focused on the opinions of trade show visitors on the preferred ways of attending hybrid events. As of August 2020, roughly 35 percent of respondents claimed to be more likely to join such trade shows virtually in the case of events that they have never attended before. Meanwhile, only 19 percent of the survey sample stated the same for events previously attended.
Opinions on attending hybrid trade shows virtually versus in-person events worldwide as of August 2020
Characteristic
Much more likely to attend in person
A little more likely to attend in person
Equally likely to attend either way
A little more likely to attend virtually
Much more likely to attend virtually
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*The source mentions that the fieldwork was conducted in late summer 2020, without specifying an exact date.
**The survey was based on 9,000 responses by trade show visitors and exhibitors. The source does not specify the exact number of visitors and exhibitors interviewed.
The survey question was phrased by the source as follows: "If the following were organised as hybrid events, would you be more likely to attend in-person or
virtually?".
Percentage points exceeding 100 percent are probably due to rounding.
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UFI. (December 9, 2020). Opinions on attending hybrid trade shows virtually versus in-person events worldwide as of August 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1260079/opinions-on-hybrid-trade-shows-attendance-worldwide/
UFI. "Opinions on attending hybrid trade shows virtually versus in-person events worldwide as of August 2020." Chart. December 9, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1260079/opinions-on-hybrid-trade-shows-attendance-worldwide/
UFI. (2020). Opinions on attending hybrid trade shows virtually versus in-person events worldwide as of August 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1260079/opinions-on-hybrid-trade-shows-attendance-worldwide/
UFI. "Opinions on Attending Hybrid Trade Shows Virtually versus In-person Events Worldwide as of August 2020." Statista, Statista Inc., 9 Dec 2020, https://www.statista.com/statistics/1260079/opinions-on-hybrid-trade-shows-attendance-worldwide/
UFI, Opinions on attending hybrid trade shows virtually versus in-person events worldwide as of August 2020 Statista, https://www.statista.com/statistics/1260079/opinions-on-hybrid-trade-shows-attendance-worldwide/ (last visited July 22, 2024)
Opinions on attending hybrid trade shows virtually versus in-person events worldwide as of August 2020 [Graph], UFI, December 9, 2020. [Online]. Available: https://www.statista.com/statistics/1260079/opinions-on-hybrid-trade-shows-attendance-worldwide/
