According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in May 2021 in Vietnam, content variety was the leading reason for subscribing to SvoD services among Vietnamese subscribers, as stated by 67 percent of the respondents. Meanwhile, 41 percent of them stated that they subscribed to these services because they wanted to enjoy content without advertisements.
Reasons for subscribing to SvoD streaming service providers among users in Vietnam as of May 2021
Characteristic
Share of respondents
It offered a larger variety of content than cable and satellite TV
67%
I wanted to enjoy video content without advertisements
41%
It was affordable
37%
I wanted to watch the original content from that particular streaming service provider
32%
It is in trend to have one
31%
I wanted the flexibility of being able to watch the content according to my schedule and not the broadcasting schedule
30%
I wanted to be able to watch video content on the go on my mobile devices (e.g. during my commute on the app on my phone)
28%
My friend/family member wanted to share an account with me
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Rakuten Insight. (August 13, 2021). Reasons for subscribing to SvoD streaming service providers among users in Vietnam as of May 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1260071/vietnam-reasons-for-subscribing-to-svod-streaming-service-providers/
Rakuten Insight. "Reasons for subscribing to SvoD streaming service providers among users in Vietnam as of May 2021." Chart. August 13, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1260071/vietnam-reasons-for-subscribing-to-svod-streaming-service-providers/
Rakuten Insight. (2021). Reasons for subscribing to SvoD streaming service providers among users in Vietnam as of May 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1260071/vietnam-reasons-for-subscribing-to-svod-streaming-service-providers/
Rakuten Insight. "Reasons for Subscribing to Svod Streaming Service Providers among Users in Vietnam as of May 2021." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1260071/vietnam-reasons-for-subscribing-to-svod-streaming-service-providers/
Rakuten Insight, Reasons for subscribing to SvoD streaming service providers among users in Vietnam as of May 2021 Statista, https://www.statista.com/statistics/1260071/vietnam-reasons-for-subscribing-to-svod-streaming-service-providers/ (last visited August 24, 2024)
Reasons for subscribing to SvoD streaming service providers among users in Vietnam as of May 2021 [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1260071/vietnam-reasons-for-subscribing-to-svod-streaming-service-providers/