Share of people using SvoD services without subscriptions Vietnam 2024

Published by
Minh-Ngoc Nguyen,
Sep 30, 2024

According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in June 2024 in Vietnam, among respondents who did not subscribe to SvoD services, around 18 percent still accessed the account of a family member. Meanwhile, 60 percent of them did not use these services at all.

Share of people who use subscription video on demand (SvoD) services without subscriptions in Vietnam as of June 2024

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Release date

September 2024

Region

Vietnam

Survey time period

June 13 to 30, 2024

Number of respondents

1,886 respondents

Age group

16 years and older

Special properties

among respondents who were not subscribed to video-on-demand or video streaming service providers

Supplementary notes

Original question: “If no, do you still use subscription video-on-demand or streaming service providers?”

Figures have been rounded.

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