Share of SvoD subscribers Vietnam 2024

Published by
Minh-Ngoc Nguyen,
Sep 30, 2024

According to a survey on subscription video-on-demand (SvoD) conducted by Rakuten Insight in June 2024, approximately 54 percent of Vietnamese respondents stated that they subscribed to such services. Meanwhile, 46 percent of them stated that they did not subscribe to any SvoD services.

Share of subscription video on demand (SvoD) subscribers in Vietnam as of June 2024

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Release date

September 2024

Region

Vietnam

Survey time period

June 13 to 30, 2024

Number of respondents

4,053 respondents

Age group

16 years and older

Supplementary notes

Original question: "Do you subscribe to any video-on-demand or video streaming service providers? (e.g. Netflix, PrimeVideo, Tencent Video, etc)"

Figures have been rounded.

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