Reasons why Italians follow influencers 2022
During a survey carried out among Italian consumers who follow at least one influencer on social media in September 2022, 69 percent of respondents said they followed an influencer because of the topics they discussed. The social network used the most by respondents was cited as influential towards following a certain influencer by 34 percent of them, while 21 percent said they followed an influencer based on the advice of friends.
