During a survey carried out among Gen Z consumers in Italy between April 2020 and March 2021, 57 percent of respondents said they used search engines to look for information on brands of their interest. Social media was cited by 51 percent of respondents, while consumer reviews were mentioned by 36 percent.
Channels used by Gen Z consumers to obtain information on brands in Italy as of March 2021
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ONIM. (June 18, 2021). Channels used by Gen Z consumers to obtain information on brands in Italy as of March 2021 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1260041/channels-gen-z-brand-info-italy/
ONIM. "Channels used by Gen Z consumers to obtain information on brands in Italy as of March 2021." Chart. June 18, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1260041/channels-gen-z-brand-info-italy/
ONIM. (2021). Channels used by Gen Z consumers to obtain information on brands in Italy as of March 2021. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1260041/channels-gen-z-brand-info-italy/
ONIM. "Channels Used by Gen Z Consumers to Obtain Information on Brands in Italy as of March 2021." Statista, Statista Inc., 18 Jun 2021, https://www.statista.com/statistics/1260041/channels-gen-z-brand-info-italy/
ONIM, Channels used by Gen Z consumers to obtain information on brands in Italy as of March 2021 Statista, https://www.statista.com/statistics/1260041/channels-gen-z-brand-info-italy/ (last visited December 30, 2024)
Channels used by Gen Z consumers to obtain information on brands in Italy as of March 2021 [Graph], ONIM, June 18, 2021. [Online]. Available: https://www.statista.com/statistics/1260041/channels-gen-z-brand-info-italy/
