During a survey carried out among Gen Z consumers in Italy between April 2020 and March 2021, 37 percent of respondents said they discovered new brands through television ads. Ads on social media were cited by 37 percent of respondents, while 30 percent said they came across new brands through ads on websites.
Advertising formats driving Gen Z brand discovery in Italy as of March 2021
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ONIM. (June 18, 2021). Advertising formats driving Gen Z brand discovery in Italy as of March 2021 [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1260040/ad-formats-gen-z-brands-italy/
ONIM. "Advertising formats driving Gen Z brand discovery in Italy as of March 2021." Chart. June 18, 2021. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1260040/ad-formats-gen-z-brands-italy/
ONIM. (2021). Advertising formats driving Gen Z brand discovery in Italy as of March 2021. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1260040/ad-formats-gen-z-brands-italy/
ONIM. "Advertising Formats Driving Gen Z Brand Discovery in Italy as of March 2021." Statista, Statista Inc., 18 Jun 2021, https://www.statista.com/statistics/1260040/ad-formats-gen-z-brands-italy/
ONIM, Advertising formats driving Gen Z brand discovery in Italy as of March 2021 Statista, https://www.statista.com/statistics/1260040/ad-formats-gen-z-brands-italy/ (last visited January 04, 2025)
Advertising formats driving Gen Z brand discovery in Italy as of March 2021 [Graph], ONIM, June 18, 2021. [Online]. Available: https://www.statista.com/statistics/1260040/ad-formats-gen-z-brands-italy/
