According to a survey carried out in Canada in 2022, frozen foods being easy to prepare was the leading purchasing motivation for consumers. A further 29 percent of respondents indicated that wanting something that tasted good motivated them to buy frozen.
Motivations for purchasing frozen food in Canada in 2022
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Canadian Grocer. (November 30, 2022). Motivations for purchasing frozen food in Canada in 2022 [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1260020/frozen-food-reasons-for-consumption-canada/
Canadian Grocer. "Motivations for purchasing frozen food in Canada in 2022." Chart. November 30, 2022. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1260020/frozen-food-reasons-for-consumption-canada/
Canadian Grocer. (2022). Motivations for purchasing frozen food in Canada in 2022. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1260020/frozen-food-reasons-for-consumption-canada/
Canadian Grocer. "Motivations for Purchasing Frozen Food in Canada in 2022." Statista, Statista Inc., 30 Nov 2022, https://www.statista.com/statistics/1260020/frozen-food-reasons-for-consumption-canada/
Canadian Grocer, Motivations for purchasing frozen food in Canada in 2022 Statista, https://www.statista.com/statistics/1260020/frozen-food-reasons-for-consumption-canada/ (last visited November 19, 2024)
Motivations for purchasing frozen food in Canada in 2022 [Graph], Canadian Grocer, November 30, 2022. [Online]. Available: https://www.statista.com/statistics/1260020/frozen-food-reasons-for-consumption-canada/