According to a 2020 survey on information privacy in Australia, 70 percent of respondents aged 65 years or older reported that data and information privacy was extremely important when it comes to choosing digital services. In comparison, just 29 percent of those aged 18 to 24 years felt that privacy was extremely important.
Importance of privacy when choosing a digital service in Australia in 2020, by age
among a sample representative of the general Australian population
Method of interview
Telephone interviews and online survey
Supplementary notes
The survey asked: "Thinking of choosing a digital service, how important is the privacy of your information and data when choosing a digital service (e.g. any app or program on a phone or laptop)?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Various sources (Office of the Australian Information Commissioner). (September 24, 2020). Importance of privacy when choosing a digital service in Australia in 2020, by age [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1259988/australia-value-of-privacy-in-digital-services-by-age/
Various sources (Office of the Australian Information Commissioner). "Importance of privacy when choosing a digital service in Australia in 2020, by age." Chart. September 24, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1259988/australia-value-of-privacy-in-digital-services-by-age/
Various sources (Office of the Australian Information Commissioner). (2020). Importance of privacy when choosing a digital service in Australia in 2020, by age. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1259988/australia-value-of-privacy-in-digital-services-by-age/
Various sources (Office of the Australian Information Commissioner). "Importance of Privacy When Choosing a Digital Service in Australia in 2020, by Age." Statista, Statista Inc., 24 Sep 2020, https://www.statista.com/statistics/1259988/australia-value-of-privacy-in-digital-services-by-age/
Various sources (Office of the Australian Information Commissioner), Importance of privacy when choosing a digital service in Australia in 2020, by age Statista, https://www.statista.com/statistics/1259988/australia-value-of-privacy-in-digital-services-by-age/ (last visited December 22, 2024)
Importance of privacy when choosing a digital service in Australia in 2020, by age [Graph], Various sources (Office of the Australian Information Commissioner), September 24, 2020. [Online]. Available: https://www.statista.com/statistics/1259988/australia-value-of-privacy-in-digital-services-by-age/
