Consumer's budget for mooncakes in China 2021

Published by
Xin Ou,
Feb 23, 2024
According to a survey on mooncakes among Chinese consumers conducted in June 2021, around 60.8 percent of respondents would like to spend 100 to 299 yuan on mooncakes for the 2021 Mid-Autumn Festival. The sales revenue of mooncakes was projected to reach almost 22 billion yuan in China in this fall.

Budget for mooncakes among Chinese consumers as of June 2021

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Release date

August 2021

Region

China

Survey time period

June 2021

Number of respondents

3,450 respondents

Method of interview

Online survey

Supplementary notes

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of August 2021).

Figures may not add up to 100 percent because of rounding.

The Mid-Autumn Festival is an important festival celebrated on August 15 of the lunar calendar in China, and it is a traditional custom to eat mooncakes on this day.

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