In 2023, mooncake sales in China totaled around 27.13 billion yuan, continuing the growth trend of recent years. With increasingly diversified flavors and sales channels, mooncake sales were estimated to further surge up to roughly 33.28 billion yuan during Mid-Autumn Festival period in 2025.
Annual sales value of mooncakes in China from 2015 to 2023, with forecasts until 2025
(in billion yuan)
One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of August 2024).
The Mid-Autumn Festival is an important festival celebrated on August 15 of the lunar calendar in China, and it is a traditional custom to eat mooncakes on this day.
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iiMedia Research. (June 10, 2024). Annual sales value of mooncakes in China from 2015 to 2023, with forecasts until 2025 (in billion yuan) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1259981/china-mooncake-sales-revenue/
iiMedia Research. "Annual sales value of mooncakes in China from 2015 to 2023, with forecasts until 2025 (in billion yuan)." Chart. June 10, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1259981/china-mooncake-sales-revenue/
iiMedia Research. (2024). Annual sales value of mooncakes in China from 2015 to 2023, with forecasts until 2025 (in billion yuan). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1259981/china-mooncake-sales-revenue/
iiMedia Research. "Annual Sales Value of Mooncakes in China from 2015 to 2023, with Forecasts until 2025 (in Billion Yuan)." Statista, Statista Inc., 10 Jun 2024, https://www.statista.com/statistics/1259981/china-mooncake-sales-revenue/
iiMedia Research, Annual sales value of mooncakes in China from 2015 to 2023, with forecasts until 2025 (in billion yuan) Statista, https://www.statista.com/statistics/1259981/china-mooncake-sales-revenue/ (last visited December 23, 2024)
Annual sales value of mooncakes in China from 2015 to 2023, with forecasts until 2025 (in billion yuan) [Graph], iiMedia Research, June 10, 2024. [Online]. Available: https://www.statista.com/statistics/1259981/china-mooncake-sales-revenue/
