Since late 2020, eToro has been the most popular eTrading app in the United Kingdom based on monthly downloads. Prior to this, the contract for difference (CFD) trading app Plus500 was consistently more popular, however eToro downloads spiked in early 2021, amounting over 100,000 downloads per month in January, February, April and May of 2021. The timing of this spike in popularity is likely influenced by the media attention paid to retail investors, generally using eTrading apps, coordinating their activity via social media to drive up the stock price of companies such as GameStop and AMC Entertainment.
Monthly number of downloads selected leading apps that allow for online share trading in the United Kingdom from January 2017 to July 2021, by app
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Monthly number of downloads selected leading apps that allow for online share trading in the United Kingdom from January 2017 to July 2021, by app
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Airnow. (August 26, 2021). Monthly number of downloads selected leading apps that allow for online share trading in the United Kingdom from January 2017 to July 2021, by app [Graph]. In Statista. Retrieved April 27, 2025, from https://www.statista.com/statistics/1259914/etrading-app-downloads-uk/
Airnow. "Monthly number of downloads selected leading apps that allow for online share trading in the United Kingdom from January 2017 to July 2021, by app." Chart. August 26, 2021. Statista. Accessed April 27, 2025. https://www.statista.com/statistics/1259914/etrading-app-downloads-uk/
Airnow. (2021). Monthly number of downloads selected leading apps that allow for online share trading in the United Kingdom from January 2017 to July 2021, by app. Statista. Statista Inc.. Accessed: April 27, 2025. https://www.statista.com/statistics/1259914/etrading-app-downloads-uk/
Airnow. "Monthly Number of Downloads Selected Leading Apps That Allow for Online Share Trading in The United Kingdom from January 2017 to July 2021, by App." Statista, Statista Inc., 26 Aug 2021, https://www.statista.com/statistics/1259914/etrading-app-downloads-uk/
Airnow, Monthly number of downloads selected leading apps that allow for online share trading in the United Kingdom from January 2017 to July 2021, by app Statista, https://www.statista.com/statistics/1259914/etrading-app-downloads-uk/ (last visited April 27, 2025)
Monthly number of downloads selected leading apps that allow for online share trading in the United Kingdom from January 2017 to July 2021, by app [Graph], Airnow, August 26, 2021. [Online]. Available: https://www.statista.com/statistics/1259914/etrading-app-downloads-uk/
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