Indonesia: reasons for not subscribing to SvoD providers by age group 2024

According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in June 2024, approximately 55 percent of Indonesian respondents between 16 and 24 years stated that they did not subscribe to any SvoD providers because it was too expensive. The same survey found that around 46 percent of respondents in Indonesia did not subscribe to any SvoD services.

Leading reasons for not subscribing to subscription video on demand (SvoD) providers in Indonesia as of June 2024, by age group

Characteristic	16 to 24 years	25 to 34 years	35 to 44 years	45 to 54 years	55 years and older
It was too expensive	55%	54%	51%	44%	42%
I can access the shows I wanted on other channels for free or cheaper	29%	31%	35%	42%	35%
I was not interested in the shows on offer	25%	23%	22%	18%	28%
Others	15%	13%	12%	16%	16%
My devices do not support good quality video playback to make it worth the price	7%	8%	9%	11%	16%
Someone in my household/ circle of friends already has an account that I can use	6%	7%	7%	7%	10%
The content available for my region was not as good as for other regions	4%	4%	3%	4%	4%
The streaming service provider I like is not available in my region	4%	4%	3%	4%	2%

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Release date

September 2024

More information

Region

Indonesia

Survey time period

June 13 to 30, 2024

Number of respondents

4,647 respondents

Age group

16 years and older

Special properties

based on respondents who did not subscribe to SvoD providers

Method of interview

Online survey

Supplementary notes

The survey question was: "Why did you not subscribe to the streaming service provider(s)? (choose all that apply)"

Figures have been rounded.

Age group breakdowns:
16-24 years: 1,289 respondents
25-34 years: 1,394 respondents
35-44 years: 1,153 respondents
45-54 years: 633 respondents
55+ years: 178 respondents

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