According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in May 2021, approximately 52 percent of Indonesian respondents between 16 and 24 years stated that they did not subscribe to any SvoD providers because it was too expensive. The same survey found that around 52 percent of respondents in Indonesia did not subscribe to any SvoD services.
Leading reasons for not subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021, by age group
Characteristic
16 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
55 years and older
It was too expensive
51.61%
45.54%
42.19%
38.93%
33.15%
I can access the shows I wanted on other channels for free or cheaper
31.61%
34.54%
39.29%
36.85%
35.87%
I was not interested in the shows on offer
25.17%
24%
18.05%
20.59%
22.28%
Others
12.59%
10.69%
13.38%
12.8%
11.96%
My devices do not support good quality video playback to make it worth the price
7.71%
9.31%
9.17%
11.94%
11.41%
Someone in my household/ circle of friends already has an account that I can use
5.76%
7.08%
5.43%
9.69%
9.78%
The streaming service provider I like is not available in my region
4.39%
5.08%
2.81%
2.42%
4.35%
The content available for my region was not as good as for other regions
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Rakuten Insight. (August 13, 2021). Leading reasons for not subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1259881/indonesia-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-age-group/
Rakuten Insight. "Leading reasons for not subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021, by age group." Chart. August 13, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1259881/indonesia-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-age-group/
Rakuten Insight. (2021). Leading reasons for not subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1259881/indonesia-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-age-group/
Rakuten Insight. "Leading Reasons for Not Subscribing to Subscription Video on Demand (Svod) Providers in Indonesia as of May 2021, by Age Group." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1259881/indonesia-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-age-group/
Rakuten Insight, Leading reasons for not subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021, by age group Statista, https://www.statista.com/statistics/1259881/indonesia-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-age-group/ (last visited July 22, 2024)
Leading reasons for not subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021, by age group [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1259881/indonesia-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-age-group/