According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in June 2024, approximately 52 percent of female and 51 of male Indonesian respondents stated that they did not subscribe to any SvoD providers because it was too expensive. The same survey found that around 46 percent of respondents in Indonesia did not subscribe to any SvoD services.
Leading reasons for not subscribing to subscription video on demand (SvoD) providers in Indonesia as of June 2024, by gender
Characteristic
Female
Male
It was too expensive
52%
51%
I can access the shows I wanted on other channels for free or cheaper
35%
31%
I was not interested in the shows on offer
20%
26%
Others
13%
14%
My devices do not support good quality video playback to make it worth the price
8%
9%
Someone in my household/ circle of friends already has an account that I can use
7%
6%
The content available for my region was not as good as for other regions
3%
5%
The streaming service provider I like is not available in my region
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Rakuten Insight. (September 4, 2024). Leading reasons for not subscribing to subscription video on demand (SvoD) providers in Indonesia as of June 2024, by gender [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1259879/indonesia-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-gender/
Rakuten Insight. "Leading reasons for not subscribing to subscription video on demand (SvoD) providers in Indonesia as of June 2024, by gender." Chart. September 4, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1259879/indonesia-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-gender/
Rakuten Insight. (2024). Leading reasons for not subscribing to subscription video on demand (SvoD) providers in Indonesia as of June 2024, by gender. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1259879/indonesia-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-gender/
Rakuten Insight. "Leading Reasons for Not Subscribing to Subscription Video on Demand (Svod) Providers in Indonesia as of June 2024, by Gender." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1259879/indonesia-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-gender/
Rakuten Insight, Leading reasons for not subscribing to subscription video on demand (SvoD) providers in Indonesia as of June 2024, by gender Statista, https://www.statista.com/statistics/1259879/indonesia-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-gender/ (last visited December 21, 2024)
Leading reasons for not subscribing to subscription video on demand (SvoD) providers in Indonesia as of June 2024, by gender [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1259879/indonesia-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-gender/
