According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in May 2021, approximately 46 percent of female and 44 of male Indonesian respondents stated that they did not subscribe to any SvoD providers because it was too expensive. The same survey found that around 52 percent of respondents in Indonesia did not subscribe to any SvoD services.
Leading reasons for not subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021, by gender
Characteristic
Female
Male
It was too expensive
46.09%
43.59%
I can access the shows I wanted on other channels for free or cheaper
37.74%
33.55%
I was not interested in the shows on offer
20.27%
23.77%
Others
10.73%
13.39%
Someone in my household/ circle of friends already has an account that I can use
7.87%
5.95%
My devices do not support good quality video playback to make it worth the price
7.49%
10.82%
The streaming service provider I like is not available in my region
3.07%
4.61%
The content available for my region was not as good as for other regions
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Rakuten Insight. (August 13, 2021). Leading reasons for not subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021, by gender [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1259879/indonesia-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-gender/
Rakuten Insight. "Leading reasons for not subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021, by gender." Chart. August 13, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1259879/indonesia-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-gender/
Rakuten Insight. (2021). Leading reasons for not subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021, by gender. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1259879/indonesia-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-gender/
Rakuten Insight. "Leading Reasons for Not Subscribing to Subscription Video on Demand (Svod) Providers in Indonesia as of May 2021, by Gender." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1259879/indonesia-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-gender/
Rakuten Insight, Leading reasons for not subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021, by gender Statista, https://www.statista.com/statistics/1259879/indonesia-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-gender/ (last visited August 24, 2024)
Leading reasons for not subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021, by gender [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1259879/indonesia-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-gender/