According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in June 2024, approximately 52 percent of Indonesian respondents stated that they did not subscribe to any SvoD providers because it was too expensive. The same survey found that around 46 percent of respondents in Indonesia did not subscribe to any SvoD services.
Leading reasons for not subscribing to subscription video on demand (SvoD) providers in Indonesia as of June 2024
Characteristic
Share of respondents
It was too expensive
52%
I can access the shows I wanted on other channels for free or cheaper
33%
I was not interested in the shows on offer
23%
Others
14%
My devices do not support good quality video playback to make it worth the price
9%
Someone in my household/ circle of friends already has an account that I can use
6%
The content available for my region was not as good as for other regions
4%
The streaming service provider I like is not available in my region
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Rakuten Insight. (September 4, 2024). Leading reasons for not subscribing to subscription video on demand (SvoD) providers in Indonesia as of June 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1259872/indonesia-reasons-for-not-subscribing-to-subscription-video-on-demand-providers/
Rakuten Insight. "Leading reasons for not subscribing to subscription video on demand (SvoD) providers in Indonesia as of June 2024." Chart. September 4, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1259872/indonesia-reasons-for-not-subscribing-to-subscription-video-on-demand-providers/
Rakuten Insight. (2024). Leading reasons for not subscribing to subscription video on demand (SvoD) providers in Indonesia as of June 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1259872/indonesia-reasons-for-not-subscribing-to-subscription-video-on-demand-providers/
Rakuten Insight. "Leading Reasons for Not Subscribing to Subscription Video on Demand (Svod) Providers in Indonesia as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1259872/indonesia-reasons-for-not-subscribing-to-subscription-video-on-demand-providers/
Rakuten Insight, Leading reasons for not subscribing to subscription video on demand (SvoD) providers in Indonesia as of June 2024 Statista, https://www.statista.com/statistics/1259872/indonesia-reasons-for-not-subscribing-to-subscription-video-on-demand-providers/ (last visited November 21, 2024)
Leading reasons for not subscribing to subscription video on demand (SvoD) providers in Indonesia as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1259872/indonesia-reasons-for-not-subscribing-to-subscription-video-on-demand-providers/
