According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in June 2024, approximately 62 percent of Indonesian respondents between 45 and 54 years stated that they subscribed to more than one SvoD providers because the shows they were interested in were spread across various providers. The same survey found that around 54 percent of respondents in Indonesia subscribed to SvoD services.
Leading reasons for subscribing to more than one subscription video on demand (SvoD) providers in Indonesia as of June 2024, by age group
Characteristic
16 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
55 years and older
The shows I was interested in were spread across various providers
61%
68%
65%
62%
61%
I wanted the flexibility of being able to watch the content according to my schedule and not the broadcasting schedule
27%
39%
42%
48%
45%
I wanted to have more variety and choice of content than with just one provider
37%
47%
50%
46%
43%
I wanted to enjoy video content without advertisements
44%
49%
45%
45%
43%
It was still affordable
37%
42%
48%
44%
33%
I wanted to be able to watch video content on the go on my mobile devices (e.g. during my commute on the apps on my phone)
33%
37%
44%
42%
33%
I wanted to watch the original content by various service providers
38%
44%
32%
35%
33%
My friend/family member offered to share the accounts with me
15%
19%
12%
18%
14%
It is in trend to subscirbe to more than one streaming service providers
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Rakuten Insight. (September 4, 2024). Leading reasons for subscribing to more than one subscription video on demand (SvoD) providers in Indonesia as of June 2024, by age group [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1259865/indonesia-reasons-for-subscribing-to-multiple-subscription-video-on-demand-providers-by-age-group/
Rakuten Insight. "Leading reasons for subscribing to more than one subscription video on demand (SvoD) providers in Indonesia as of June 2024, by age group." Chart. September 4, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1259865/indonesia-reasons-for-subscribing-to-multiple-subscription-video-on-demand-providers-by-age-group/
Rakuten Insight. (2024). Leading reasons for subscribing to more than one subscription video on demand (SvoD) providers in Indonesia as of June 2024, by age group. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1259865/indonesia-reasons-for-subscribing-to-multiple-subscription-video-on-demand-providers-by-age-group/
Rakuten Insight. "Leading Reasons for Subscribing to More than One Subscription Video on Demand (Svod) Providers in Indonesia as of June 2024, by Age Group." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1259865/indonesia-reasons-for-subscribing-to-multiple-subscription-video-on-demand-providers-by-age-group/
Rakuten Insight, Leading reasons for subscribing to more than one subscription video on demand (SvoD) providers in Indonesia as of June 2024, by age group Statista, https://www.statista.com/statistics/1259865/indonesia-reasons-for-subscribing-to-multiple-subscription-video-on-demand-providers-by-age-group/ (last visited November 21, 2024)
Leading reasons for subscribing to more than one subscription video on demand (SvoD) providers in Indonesia as of June 2024, by age group [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1259865/indonesia-reasons-for-subscribing-to-multiple-subscription-video-on-demand-providers-by-age-group/
