According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in May 2021, approximately 73 percent of Indonesian respondents between 45 and 54 years stated that they subscribed to more than one SvoD providers because the shows they were interested in were spread across various providers. The same survey found that around 48 percent of respondents in Indonesia subscribed to SvoD services.
Leading reasons for subscribing to more than one subscription video on demand (SvoD) providers in Indonesia as of May 2021, by age group
Characteristic
16 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
55 years and older
The shows I was interested in were spread across various providers
57.07%
66.75%
62.44%
73.24%
50%
I wanted to enjoy video content without advertisements
40.98%
49.34%
47.8%
30.99%
31.25%
I wanted to watch the original content by various service providers
40%
39.58%
38.05%
30.99%
0%
It was still affordable
37.56%
49.08%
47.8%
49.3%
37.5%
I wanted to have more variety and choice of content than with just one provider
36.59%
44.85%
46.34%
45.07%
56.25%
I wanted the flexibility of being able to watch the content according to my schedule and not the broadcasting schedule
25.37%
35.09%
40.98%
33.8%
50%
It is in trend to subscirbe to more than one streaming service providers
23.41%
25.59%
27.32%
14.08%
25%
I wanted to be able to watch video content on the go on my mobile devices (e.g. during my commute on the apps on my phone)
22.93%
39.58%
38.54%
21.13%
18.75%
My friend/family member offered to share the accounts with me
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Rakuten Insight. (August 13, 2021). Leading reasons for subscribing to more than one subscription video on demand (SvoD) providers in Indonesia as of May 2021, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1259865/indonesia-reasons-for-subscribing-to-multiple-subscription-video-on-demand-providers-by-age-group/
Rakuten Insight. "Leading reasons for subscribing to more than one subscription video on demand (SvoD) providers in Indonesia as of May 2021, by age group." Chart. August 13, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1259865/indonesia-reasons-for-subscribing-to-multiple-subscription-video-on-demand-providers-by-age-group/
Rakuten Insight. (2021). Leading reasons for subscribing to more than one subscription video on demand (SvoD) providers in Indonesia as of May 2021, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1259865/indonesia-reasons-for-subscribing-to-multiple-subscription-video-on-demand-providers-by-age-group/
Rakuten Insight. "Leading Reasons for Subscribing to More than One Subscription Video on Demand (Svod) Providers in Indonesia as of May 2021, by Age Group." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1259865/indonesia-reasons-for-subscribing-to-multiple-subscription-video-on-demand-providers-by-age-group/
Rakuten Insight, Leading reasons for subscribing to more than one subscription video on demand (SvoD) providers in Indonesia as of May 2021, by age group Statista, https://www.statista.com/statistics/1259865/indonesia-reasons-for-subscribing-to-multiple-subscription-video-on-demand-providers-by-age-group/ (last visited July 22, 2024)
Leading reasons for subscribing to more than one subscription video on demand (SvoD) providers in Indonesia as of May 2021, by age group [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1259865/indonesia-reasons-for-subscribing-to-multiple-subscription-video-on-demand-providers-by-age-group/