In 2021, pet owners in the United States were typically loyal to specific brands when buying products for their pets. Specifically, nearly nine in ten surveyed consumers said they sometimes or always looked for certain brands when buying pet supplies, such as food or toys. U.S. consumers were slightly more likely to be brand loyal on behalf of their pets than for themselves when it came to clothing or beauty and personal care products.
Share of pet owners in the United States that always or sometimes shop for specific brands when buying pet supplies as of the second quarter of 2021, by product type
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Share of respondents
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Jungle Scout. (June 29, 2021). Share of pet owners in the United States that always or sometimes shop for specific brands when buying pet supplies as of the second quarter of 2021, by product type [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1259856/brand-loyalty-for-pet-products-in-the-us/
Jungle Scout. "Share of pet owners in the United States that always or sometimes shop for specific brands when buying pet supplies as of the second quarter of 2021, by product type." Chart. June 29, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1259856/brand-loyalty-for-pet-products-in-the-us/
Jungle Scout. (2021). Share of pet owners in the United States that always or sometimes shop for specific brands when buying pet supplies as of the second quarter of 2021, by product type. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1259856/brand-loyalty-for-pet-products-in-the-us/
Jungle Scout. "Share of Pet Owners in The United States That Always or Sometimes Shop for Specific Brands When Buying Pet Supplies as of The Second Quarter of 2021, by Product Type." Statista, Statista Inc., 29 Jun 2021, https://www.statista.com/statistics/1259856/brand-loyalty-for-pet-products-in-the-us/
Jungle Scout, Share of pet owners in the United States that always or sometimes shop for specific brands when buying pet supplies as of the second quarter of 2021, by product type Statista, https://www.statista.com/statistics/1259856/brand-loyalty-for-pet-products-in-the-us/ (last visited August 25, 2024)
Share of pet owners in the United States that always or sometimes shop for specific brands when buying pet supplies as of the second quarter of 2021, by product type [Graph], Jungle Scout, June 29, 2021. [Online]. Available: https://www.statista.com/statistics/1259856/brand-loyalty-for-pet-products-in-the-us/