According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in June 2024, approximately 65 percent of Indonesian respondents stated that they subscribed to more than one SvoD providers because the shows they were interested in were spread across various providers. The same survey found that around 54 percent of respondents in Indonesia subscribed to SvoD services.
Leading reasons for subscribing to more than one subscription video on demand (SvoD) providers in Indonesia as of June 2024
Characteristic
Share of respondents
The shows I was interested in were spread across various providers
65%
It was still affordable
43%
It is in trend to subscirbe to more than one streaming service providers
19%
I wanted to watch the original content by various service providers
38%
I wanted to enjoy video content without advertisements
46%
I wanted to have more variety and choice of content than with just one provider
46%
I wanted to be able to watch video content on the go on my mobile devices (e.g. during my commute on the apps on my phone)
39%
I wanted the flexibility of being able to watch the content according to my schedule and not the broadcasting schedule
40%
My friend/family member offered to share the accounts with me
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Rakuten Insight. (September 4, 2024). Leading reasons for subscribing to more than one subscription video on demand (SvoD) providers in Indonesia as of June 2024 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1259855/indonesia-reasons-for-subscribing-to-multiple-subscription-video-on-demand-providers/
Rakuten Insight. "Leading reasons for subscribing to more than one subscription video on demand (SvoD) providers in Indonesia as of June 2024." Chart. September 4, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1259855/indonesia-reasons-for-subscribing-to-multiple-subscription-video-on-demand-providers/
Rakuten Insight. (2024). Leading reasons for subscribing to more than one subscription video on demand (SvoD) providers in Indonesia as of June 2024. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1259855/indonesia-reasons-for-subscribing-to-multiple-subscription-video-on-demand-providers/
Rakuten Insight. "Leading Reasons for Subscribing to More than One Subscription Video on Demand (Svod) Providers in Indonesia as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1259855/indonesia-reasons-for-subscribing-to-multiple-subscription-video-on-demand-providers/
Rakuten Insight, Leading reasons for subscribing to more than one subscription video on demand (SvoD) providers in Indonesia as of June 2024 Statista, https://www.statista.com/statistics/1259855/indonesia-reasons-for-subscribing-to-multiple-subscription-video-on-demand-providers/ (last visited December 03, 2024)
Leading reasons for subscribing to more than one subscription video on demand (SvoD) providers in Indonesia as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1259855/indonesia-reasons-for-subscribing-to-multiple-subscription-video-on-demand-providers/
