According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in May 2021, approximately 64 percent of Indonesian respondents stated that they subscribed to more than one SvoD providers because the shows they were interested in were spread across various providers. The same survey found that around 48 percent of respondents in Indonesia subscribed to SvoD services.
Leading reasons for subscribing to more than one subscription video on demand (SvoD) providers in Indonesia as of May 2021
Characteristic
Share of respondents
The shows I was interested in were spread across various providers
63.7%
It was still affordable
45.89%
I wanted to enjoy video content without advertisements
45.21%
I wanted to have more variety and choice of content than with just one provider
43.49%
I wanted to watch the original content by various service providers
37.9%
I wanted the flexibility of being able to watch the content according to my schedule and not the broadcasting schedule
34.36%
I wanted to be able to watch video content on the go on my mobile devices (e.g. during my commute on the apps on my phone)
33.56%
It is in trend to subscirbe to more than one streaming service providers
24.54%
My friend/family member offered to share the accounts with me
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Rakuten Insight. (August 13, 2021). Leading reasons for subscribing to more than one subscription video on demand (SvoD) providers in Indonesia as of May 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1259855/indonesia-reasons-for-subscribing-to-multiple-subscription-video-on-demand-providers/
Rakuten Insight. "Leading reasons for subscribing to more than one subscription video on demand (SvoD) providers in Indonesia as of May 2021." Chart. August 13, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1259855/indonesia-reasons-for-subscribing-to-multiple-subscription-video-on-demand-providers/
Rakuten Insight. (2021). Leading reasons for subscribing to more than one subscription video on demand (SvoD) providers in Indonesia as of May 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1259855/indonesia-reasons-for-subscribing-to-multiple-subscription-video-on-demand-providers/
Rakuten Insight. "Leading Reasons for Subscribing to More than One Subscription Video on Demand (Svod) Providers in Indonesia as of May 2021." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1259855/indonesia-reasons-for-subscribing-to-multiple-subscription-video-on-demand-providers/
Rakuten Insight, Leading reasons for subscribing to more than one subscription video on demand (SvoD) providers in Indonesia as of May 2021 Statista, https://www.statista.com/statistics/1259855/indonesia-reasons-for-subscribing-to-multiple-subscription-video-on-demand-providers/ (last visited July 22, 2024)
Leading reasons for subscribing to more than one subscription video on demand (SvoD) providers in Indonesia as of May 2021 [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1259855/indonesia-reasons-for-subscribing-to-multiple-subscription-video-on-demand-providers/