Indonesia: reasons for subscribing to SvoD providers by age group 2024

According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in June 2024, approximately 60 percent of Indonesian respondents between 25 and 34 years stated that they subscribed to an SvoD provider because it offered a larger variety of content than cable and satellite TV. The same survey found that around 54 percent of respondents in Indonesia subscribed to SvoD services.

Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of June 2024, by age group

Characteristic	16 to 24 years	25 to 34 years	35 to 44 years	45 to 54 years	55 years and older
It offered a larger variety of content than cable and satellite TV	50%	60%	59%	51%	50%
I wanted to enjoy video content without advertisements	44%	51%	50%	51%	57%
I wanted to watch the original content from that particular streaming service provider	37%	41%	35%	34%	31%
It was affordable	32%	37%	45%	52%	55%
I wanted to be able to watch video content on the go on my mobile devices (e.g. during my commute on the app on my phone)	30%	36%	35%	35%	31%
I wanted the flexibility of being able to watch the content according to my schedule and not the broadcasting schedule	31%	36%	42%	45%	41%
It is in trend to have one	8%	16%	13%	12%	16%
My friend/family member wanted to share an account with me	9%	9%	8%	13%	10%
Others	3%	2%	2%	3%	6%

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Release date

September 2024

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Region

Indonesia

Survey time period

June 13 to 30, 2024

Number of respondents

3,898 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Why did you subscribe to the streaming service provider? (choose all that apply)"

Figures have been rounded.

Age group breakdowns:
16-24 years: 772 respondents
25-34 years: 1,525 respondents
35-44 years: 1,038 respondents
45-54 years: 439 respondents
55+ years: 124 respondents

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