According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in May 2021, approximately 61 percent of Indonesian respondents between 25 and 34 years stated that they subscribed to an SvoD provider because it offered a larger variety of content than cable and satellite TV. The same survey found that around 48 percent of respondents in Indonesia subscribed to SvoD services.
Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021, by age group
Characteristic
16 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
55 years and older
It offered a larger variety of content than cable and satellite TV
55.32%
60.89%
58.72%
49.81%
45.45%
I wanted to enjoy video content without advertisements
39.57%
39.2%
48.96%
53.56%
48.05%
I wanted to watch the original content from that particular streaming service provider
36.6%
35.38%
40.63%
34.08%
36.36%
It was affordable
35.32%
41.16%
50.65%
49.81%
48.05%
I wanted the flexibility of being able to watch the content according to my schedule and not the broadcasting schedule
28.94%
33.69%
40.49%
43.07%
50.65%
I wanted to be able to watch video content on the go on my mobile devices (e.g. during my commute on the app on my phone)
26.81%
31.64%
36.07%
31.84%
31.17%
It is in trend to have one
12.06%
16.98%
17.58%
9.36%
9.09%
My friend/family member wanted to share an account with me
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Rakuten Insight. (August 13, 2021). Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1259850/indonesia-reasons-for-subscribing-to-subscription-video-on-demand-providers-by-age-group/
Rakuten Insight. "Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021, by age group." Chart. August 13, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1259850/indonesia-reasons-for-subscribing-to-subscription-video-on-demand-providers-by-age-group/
Rakuten Insight. (2021). Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1259850/indonesia-reasons-for-subscribing-to-subscription-video-on-demand-providers-by-age-group/
Rakuten Insight. "Leading Reasons for Subscribing to Subscription Video on Demand (Svod) Providers in Indonesia as of May 2021, by Age Group." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1259850/indonesia-reasons-for-subscribing-to-subscription-video-on-demand-providers-by-age-group/
Rakuten Insight, Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021, by age group Statista, https://www.statista.com/statistics/1259850/indonesia-reasons-for-subscribing-to-subscription-video-on-demand-providers-by-age-group/ (last visited August 24, 2024)
Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021, by age group [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1259850/indonesia-reasons-for-subscribing-to-subscription-video-on-demand-providers-by-age-group/