In the first seven months of 2021, business-to-business (B2B) programmatic advertising spending stood at 382 million U.S. dollars, more than doubling the investment made in the same time span a year earlier. The number of B2B advertisers increased from 24 thousand to 35 thousand in the same period.
Business-to-business (B2B) programmatic advertising spending in the United States between January and July 2020 and 2021
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MediaRadar. (August 25, 2021). Business-to-business (B2B) programmatic advertising spending in the United States between January and July 2020 and 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1259847/b2b-programmatic-ad-spend-usa/
MediaRadar. "Business-to-business (B2B) programmatic advertising spending in the United States between January and July 2020 and 2021 (in million U.S. dollars)." Chart. August 25, 2021. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1259847/b2b-programmatic-ad-spend-usa/
MediaRadar. (2021). Business-to-business (B2B) programmatic advertising spending in the United States between January and July 2020 and 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1259847/b2b-programmatic-ad-spend-usa/
MediaRadar. "Business-to-business (B2b) Programmatic Advertising Spending in The United States between January and July 2020 and 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 25 Aug 2021, https://www.statista.com/statistics/1259847/b2b-programmatic-ad-spend-usa/
MediaRadar, Business-to-business (B2B) programmatic advertising spending in the United States between January and July 2020 and 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1259847/b2b-programmatic-ad-spend-usa/ (last visited October 02, 2024)
Business-to-business (B2B) programmatic advertising spending in the United States between January and July 2020 and 2021 (in million U.S. dollars) [Graph], MediaRadar, August 25, 2021. [Online]. Available: https://www.statista.com/statistics/1259847/b2b-programmatic-ad-spend-usa/