According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in June 2024, approximately 57 percent of female and 56 percent of male Indonesian respondents stated that they subscribed to an SvoD provider because it offered a larger variety of content than cable and satellite TV. The same survey found that around 54 percent of respondents in Indonesia subscribed to SvoD services.
Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of June 2024, by gender
Characteristic
Female
Male
It offered a larger variety of content than cable and satellite TV
57%
56%
I wanted to enjoy video content without advertisements
51%
48%
I wanted to watch the original content from that particular streaming service provider
39%
46%
It was affordable
38%
42%
I wanted the flexibility of being able to watch the content according to my schedule and not the broadcasting schedule
40%
36%
I wanted to be able to watch video content on the go on my mobile devices (e.g. during my commute on the app on my phone)
34%
34%
It is in trend to have one
12%
14%
My friend/family member wanted to share an account with me
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Rakuten Insight. (September 4, 2024). Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of June 2024, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1259846/indonesia-reasons-for-subscribing-to-subscription-video-on-demand-providers-by-gender/
Rakuten Insight. "Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of June 2024, by gender." Chart. September 4, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1259846/indonesia-reasons-for-subscribing-to-subscription-video-on-demand-providers-by-gender/
Rakuten Insight. (2024). Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of June 2024, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1259846/indonesia-reasons-for-subscribing-to-subscription-video-on-demand-providers-by-gender/
Rakuten Insight. "Leading Reasons for Subscribing to Subscription Video on Demand (Svod) Providers in Indonesia as of June 2024, by Gender." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1259846/indonesia-reasons-for-subscribing-to-subscription-video-on-demand-providers-by-gender/
Rakuten Insight, Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of June 2024, by gender Statista, https://www.statista.com/statistics/1259846/indonesia-reasons-for-subscribing-to-subscription-video-on-demand-providers-by-gender/ (last visited December 22, 2024)
Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of June 2024, by gender [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1259846/indonesia-reasons-for-subscribing-to-subscription-video-on-demand-providers-by-gender/
