According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in May 2021, approximately 58 percent of female and 57 percent of male Indonesian respondents stated that they subscribed to an SvoD provider because it offered a larger variety of content than cable and satellite TV. The same survey found that around 48 percent of respondents in Indonesia subscribed to SvoD services.
Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021, by gender
Characteristic
Female
Male
It offered a larger variety of content than cable and satellite TV
58.02%
57.12%
I wanted to enjoy video content without advertisements
45.64%
41%
It was affordable
43.18%
43.22%
I wanted the flexibility of being able to watch the content according to my schedule and not the broadcasting schedule
38.59%
32.52%
I wanted to watch the original content from that particular streaming service provider
37.13%
36.76%
I wanted to be able to watch video content on the go on my mobile devices (e.g. during my commute on the app on my phone)
32.14%
31.13%
It is in trend to have one
14.7%
15.43%
My friend/family member wanted to share an account with me
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Rakuten Insight. (August 13, 2021). Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021, by gender [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1259846/indonesia-reasons-for-subscribing-to-subscription-video-on-demand-providers-by-gender/
Rakuten Insight. "Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021, by gender." Chart. August 13, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1259846/indonesia-reasons-for-subscribing-to-subscription-video-on-demand-providers-by-gender/
Rakuten Insight. (2021). Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021, by gender. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1259846/indonesia-reasons-for-subscribing-to-subscription-video-on-demand-providers-by-gender/
Rakuten Insight. "Leading Reasons for Subscribing to Subscription Video on Demand (Svod) Providers in Indonesia as of May 2021, by Gender." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1259846/indonesia-reasons-for-subscribing-to-subscription-video-on-demand-providers-by-gender/
Rakuten Insight, Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021, by gender Statista, https://www.statista.com/statistics/1259846/indonesia-reasons-for-subscribing-to-subscription-video-on-demand-providers-by-gender/ (last visited August 24, 2024)
Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021, by gender [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1259846/indonesia-reasons-for-subscribing-to-subscription-video-on-demand-providers-by-gender/