According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in May 2021, approximately 58 percent of Indonesian respondents stated that they subscribed to an SvoD provider because it offered a larger variety of content than cable and satellite TV. The same survey found that around 48 percent of respondents in Indonesia subscribed to SvoD services.
Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021
Characteristic
Share of respondents
It offered a larger variety of content than cable and satellite TV
57.58%
I wanted to enjoy video content without advertisements
43.37%
It was affordable
43.2%
I wanted to watch the original content from that particular streaming service provider
36.95%
I wanted the flexibility of being able to watch the content according to my schedule and not the broadcasting schedule
35.62%
I wanted to be able to watch video content on the go on my mobile devices (e.g. during my commute on the app on my phone)
31.65%
It is in trend to have one
15.06%
My friend/family member wanted to share an account with me
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (August 13, 2021). Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1259841/indonesia-reasons-for-subscribing-to-subscription-video-on-demand-providers/
Rakuten Insight. "Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021." Chart. August 13, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1259841/indonesia-reasons-for-subscribing-to-subscription-video-on-demand-providers/
Rakuten Insight. (2021). Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1259841/indonesia-reasons-for-subscribing-to-subscription-video-on-demand-providers/
Rakuten Insight. "Leading Reasons for Subscribing to Subscription Video on Demand (Svod) Providers in Indonesia as of May 2021." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1259841/indonesia-reasons-for-subscribing-to-subscription-video-on-demand-providers/
Rakuten Insight, Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021 Statista, https://www.statista.com/statistics/1259841/indonesia-reasons-for-subscribing-to-subscription-video-on-demand-providers/ (last visited July 22, 2024)
Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of May 2021 [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1259841/indonesia-reasons-for-subscribing-to-subscription-video-on-demand-providers/