Celebrity influencers with more than one million followers made an average of between 35 and 80 thousand euros per post on YouTube in Italy as of July 2023. Nano-influencers on the same platform - with three to 10 thousand followers - made between 500 and 1,500 euros per post. In 2022, YouTube surpassed Instagram as the highest-paying channel for influencers in Italy.
Average remuneration per post of influencers in Italy as of July 2023, by platform
(in euros)
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Brand News Media Group. (July 5, 2023). Average remuneration per post of influencers in Italy as of July 2023, by platform (in euros) [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1259829/pay-per-post-influencers-italy/
Brand News Media Group. "Average remuneration per post of influencers in Italy as of July 2023, by platform (in euros)." Chart. July 5, 2023. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1259829/pay-per-post-influencers-italy/
Brand News Media Group. (2023). Average remuneration per post of influencers in Italy as of July 2023, by platform (in euros). Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1259829/pay-per-post-influencers-italy/
Brand News Media Group. "Average Remuneration per Post of Influencers in Italy as of July 2023, by Platform (in Euros)." Statista, Statista Inc., 5 Jul 2023, https://www.statista.com/statistics/1259829/pay-per-post-influencers-italy/
Brand News Media Group, Average remuneration per post of influencers in Italy as of July 2023, by platform (in euros) Statista, https://www.statista.com/statistics/1259829/pay-per-post-influencers-italy/ (last visited December 31, 2024)
Average remuneration per post of influencers in Italy as of July 2023, by platform (in euros) [Graph], Brand News Media Group, July 5, 2023. [Online]. Available: https://www.statista.com/statistics/1259829/pay-per-post-influencers-italy/
